10 Best WhatsApp Message Templates for Ecommerce Stores

Quick Answer: WhatsApp message templates for ecommerce are pre-written, customisable messages used to communicate with customers at every stage of their purchase — from welcome messages and order confirmations to delivery updates, promotions, and review requests. They work on WhatsApp and serve the same purpose as SMS templates or ecommerce in-app notifications, with significantly higher open rates.

Running a successful ecommerce store means staying in touch with customers throughout their entire journey — before the purchase, during it, and after delivery. WhatsApp message templates make this practical at any scale, letting you send personalised, consistent messages without writing each one from scratch. These templates work equally well as WhatsApp messages, SMS templates, or ecommerce in-app notifications — the format is the same, and WhatsApp delivers significantly higher open rates than either alternative.

People tend to open WhatsApp eight times a day and spend an average of 30 minutes there. The chances of your message being read are higher than email or SMS — making it the most reliable channel for ecommerce customer communication.

WhatsApp Product Promotion Message Templates for Ecommerce

Use this for flash sales, weekend discounts, or seasonal offers. Send to yourfull customer list or segment by purchase history for better conversion rates.

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New Product Launch WhatsApp Message Templates

Use this when adding new products to your store. Send to customers who have previously bought from the same category — they are the most relevant audience for a new product announcement.

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Order Confirmation WhatsApp Message Templates

Send this immediately after every successful order. An order confirmation message reduces customer anxiety, eliminates follow-up queries, and sets the right expectation for what comes next.

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Free Shipping Offer WhatsApp Message Templates

Free shipping offers consistently increase average order value by encouraging customers to add more to their cart. Use this during promotional windows or as a loyalty incentive for repeat buyers.

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Feedback and Review Request WhatsApp Message Templates

Send this 3 to 5 days after delivery — when the customer has received and used the product but the experience is still fresh. Reviews collected at this stage are more detailed and more positive than those collected immediately after delivery.

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Limited-Time Promo Code WhatsApp Message Templates

Promo codes with a short expiry window create urgency that generic discount announcements don't. Use 3-day windows for best conversion — long enough to act, short enough to feel urgent.

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Referral WhatsApp Message Templates for Ecommerce

Referral messages work best when sent to your most engaged customers — repeat buyers who already trust your brand. A double-sided incentive (discount for both referrer and new customer) consistently outperforms one-sided offers.

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Welcome Message Templates for Online Store Customers

A welcome message sent to new customers or subscribers sets the tone for your brand relationship from day one. Use this as a shop opening announcement to your contact list, or as an automated welcome when a new customer opts in to your WhatsApp channel.

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First Order WhatsApp Message Templates for Ecommerce

The first order is the most important — customers who feel acknowledged and valued after their first purchase are significantly more likely to return. Send this after the order confirmation message as a personalised follow-up that goes beyond the standard transactional update.

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Order Delivery Notification WhatsApp Message Templates

A delivery notification sent when an order arrives closes the loop for the customer and reduces post-delivery support queries. It also creates a natural opening for a follow-up feedback request 3 to 5 days later.

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Conclusion

These templates cover the full ecommerce customer journey — but writing and sending each one manually at the right moment across hundreds of orders is not practical. Chatix connects the WhatsApp Business API directly to your Shopify store so every message goes out automatically at the right stage: order confirmation after purchase, delivery notification on arrival, feedback request 3 days later, and promotional broadcasts to your full customer list whenever you need them — all from one dashboard, without manual effort.

Browse our WhatsApp message template library for templates across every industry and use case, or read our guide on running WhatsApp marketing campaigns for ecommerce stores.

Related WhatsApp Message Templates:
WhatsApp abandoned cart message templates  |  WhatsApp feedback message templates  |  WhatsApp payment message templates  |  WhatsApp shipping message templates

Frequently Asked Questions

What WhatsApp messages should ecommerce stores send?

The most important WhatsApp messages for ecommerce stores are order confirmations (sent immediately after purchase), delivery notifications (sent when the order arrives), feedback requests (sent 3 to 5 days after delivery), promotional offers (discounts, new products, limited-time codes), and abandoned cart reminders (sent within 30 minutes of cart abandonment). Together these cover the full customer journey from first purchase to repeat buyer.

Can I use WhatsApp templates instead of SMS for ecommerce?

Yes — and WhatsApp consistently outperforms SMS for ecommerce messaging. WhatsApp open rates sit above 90% compared to SMS at around 98% for raw delivery, but WhatsApp messages are more likely to be read and acted on because they land in an app customers use daily for personal conversations. WhatsApp also supports images, product links, and quick reply buttons that SMS cannot, making it a more versatile channel for ecommerce communication.

How do I send WhatsApp messages to all my ecommerce customers at once?

The WhatsApp Business App allows broadcast lists of up to 256 contacts. For larger ecommerce customer bases, the WhatsApp Business API removes the contact ceiling entirely — allowing you to send personalised messages to thousands of opted-in customers in a single campaign, with each message arriving as a personal chat rather than a group message.