10 Best WhatsApp Business API Providers in 2024

Those days are gone when we used to communicate and start conversations through emails and phone calls. Still, in today’s fast-paced world where technologies are revolutionizing and adopting changes quickly, WhatsApp became the ultimate solution to make communication faster and easier for businesses and individuals.

Since the WhatsApp Business app and WhatsApp Business API were introduced to the world in 2018, business communication and support systems have changed. Businesses can leverage this API to engage with potential customers and target them to get the most out of sales.

One WhatsApp Business API offers handy solutions to businesses, such as sending unlimited messages to large groups of customers at the same time without getting blocked, measuring performance, running powerful marketing campaigns, sending personalized WhatsApp auto-replies, and more.

Wait for limits! Getting access to an API is not easy; you have to walk through lots of requirements, and it doesn’t come with an interface, so you’ll need a third-party solution provider that can manage all technical aspects for you.

In this article, we’ll show you what the best WhatsApp Business API providers are, what things you should consider before choosing one for your business, their customer support services, and much more you need to know.

So without any ado, let’s get started!

What is a WhatsApp Business API Provider?

Simply put, WhatsApp Business API providers are third-party platforms, known as Business Solution Providers (BSPs), that connect your business with WhatsApp.

They are officially WhatsApp partners that can easily provide a range of services, including bulk message capabilities, WhatsApp green tick verification, running messaging campaigns, custom chatbots, and more.

You don’t need to code yourself to set up the API; they already did 95% of their job to set up marketing infrastructure and offer a custom dashboard where you can utilize WhatsApp’s marketing capabilities so you can focus on the most important operations or tasks.

Although WhatsApp Business Service Provider guides and assists you at every phase you face problems and provides personalized support.

What else do you need? They even charge minimal costs depending on usage, the number of messages, and how often you use the services. In simple terms, they are more likely your business partners who take care of your ambitions.

Why should businesses use WhatsApp Business API?

WhatsApp Business API does lots of work to save you time and resources. Here are some key benefits of the WhatsApp Business API and why businesses should use it.

• Automation: Companies can set up an automated messaging workflow and quick replies to respond to customers’ daily questions. Many WhatsApp automation tools can get 80% of work done through automation.

• Chatbots: This allows businesses to create and deploy chatbots that work as AI assistants to handle common customer queries and reply to their questions.

• Premade templates: Offers a template library that businesses can use, customize, and send to unlimited customers directly.

• Integration: APIs can be easily integrated into CRM, eCommerce websites, and other marketing tools.

• Teamwork: With the help of the WhatsApp API, multiple users can manage one WhatsApp business number together and assign incoming messages to the right agent.

WhatsApp is a new innovative platform that requires a good understanding of communication, customer handling, and product selling skills. Any mistakes can make you fail at marketing.

Difference between WhatsApp Business App and WhatsApp Business API

The WhatsApp Business app and WhatsApp API both launched in the same year to help businesses streamline customer communication and maximize conversions.

The WhatsApp Business app provides advanced features for free, such as sending the same message to multiple contacts, adding a product catalog, customizing a profile, setting quick replies, etc. However, the free version comes with certain limitations that can bother large companies.

To address such issues, WhatsApp Business API comes as a handy solution that is not free and designed for medium and large businesses.

With the advanced capabilities of the WhatsApp Business API, businesses can create a more personalized communication flow that works best for their customers.

Things to consider before choosing a WhatsApp API provider?

Never look at the cheap pricing; look at its effectiveness too. Before choosing a WhatsApp API provider for your company, the following are crucial factors that you need to consider to utilize the API smoothly.

Official WhatsApp partner

Make sure the solution provider you’re choosing is an official partner of WhatsApp and has the authority to provide a business API. Check their reviews and get feedback from users who are already using their services. Remember, selecting an unofficial or unauthorized service provider may spoil your experience, violate the guidelines and terms of WhatsApp, and increase the chance of your account getting permanently banned.

Documentation and integration process

If you want to integrate an API with CRM, the integration process should not be complicated. Read the documentation of the provider to ensure that you can integrate the API quickly.

Functionalities

One of the main factors to look at when choosing a business solution provider for your company is that it provides a wide range of features and functionality, such as messaging broadcasting, automated notifications, chatbot integration, team inbox, live chat on multiple platforms, and more.

✨ Recommended reading - How to send WhatsApp broadcast messages?

Cost and pricing structure

The WhatsApp Business app is free to use, but the API comes with advanced features and requires a cost. Understanding the pricing structure, message charges, and commissions of providers is a must for all businesses.

Customer support

Another important factor to look at is their customer support and expertise in the product. Also, make sure they respond to your query as fast as possible.

Scalability

Handling a large number of messages and requests cannot be easier for the server; it may impact your marketing performance. Therefore, it is crucial to check the scalability of your API provider to ensure messages are delivered smoothly without any limitations. Having reliable infrastructure plays a vital role here.

10 Best WhatsApp Business API providers for your business

Countless WhatsApp Business API providers on the market offer various features, including artificial intelligence (AI), in different price packages. Wondering which one to choose?

We’ve checked, analyzed, and curated a list of the top WhatsApp API providers below, so you don’t have to. Explore the list and choose the one suitable for your business needs.

1. Chatix app: 4.9⭐ (710 reviews)

The first position is given to the most valuable positioner, and if we talk about the top, no one could get around to the Chatix app. It is the best customer support tool for eCommerce merchants, designed for Shopify store owners.

It provides you with various features you need to create incredible customer support, interact with customers in real-time, improve team performance, and increase sales.

The Chatix app is backed by the WhatsApp Business API, which helps you easily automate messages, select premade templates, and send personalized messages from a user-friendly dashboard.

One of Chatix’s most noticeable features is that it can help you recover abandoned carts for your eCommerce store, send “remember” messages straight to customers’ chat, and bring them back to finish the purchasing journey.

And the more interesting thing is that it all happens through automation, resulting in saving time and effort.

Another exciting thing about Chatix is its marketing campaigns. It has a library of pre-made message templates that you can easily customize and a broadcasting feature that lets you send WhatsApp interactive messages.

Furthermore, it provides in-depth documentation to understand all the functionality of the app and use it effectively to engage with customers on WhatsApp.

If you’re running a Shopify store, it is like icing on the cake. Just click on the install button, and it will automatically integrate into your store. You can use some of its features and upgrade to a monthly plan for full access.

Moreover, Chatix provides a shared team inbox, which allows your support agents to work together, manage all customer inquiries, assign incoming messages to the right team members, and improve the engagement rate.

That’s the complete suite of tools; you get it all on one platform.

Pricing

The best part is that if you’re trying it for the first time or want to check its capabilities, it has a free plan that will last forever. You don’t need to set up any kind of payment information or pay for a monthly subscription; just install and use it.

Besides that, the advanced plan starts at $8.99 a month, and the premium plan starts at $19.99 a month. Also, you can contact the support team for specific requirements.

We’ve also covered a guide on how to send 1000 messages at once on WhatsApp and more, checking it out can help you

2. Twilio

If you’re looking for a more trusted and reliable WhatsApp API provider, take a look at Twilio. A complete, robust cloud communication platform that lets you build, manage, and automate customer communication workflows It offers a wide range of solutions, including WhatsApp, e-mail, SMS, and phone calls, that help you enhance the customer experience by providing excellent support in all ways.

You can easily integrate WhatsApp messaging with Twilio and perform major tasks such as user messaging workflow, sending highly engaging, personalized WhatsApp messages, and making customer interaction more efficient.

Pricing

Twilio doesn’t have fixed pricing plans; it offers straightforward and pay-as-you-go pricing for using the WhatsApp Business API. It means the cost depends on how many messages you send and how you use its features. So you have to contact Twilio’s sales team to get an exact quote for your WhatsApp marketing needs.

Pros

• Twilio is an omnichannel platform that supports SMS, phone calls, WhatsApp, and emails.

• Good customer support

• Lower pricing and no monthly fees.

Cons

• Needs technical knowledge to set up an API

• Costs can increase exponentially as you scale because there is no flat rate.

• To get access to the WhatsApp Business API, you need to use the phone number given by Twilio.

3. Interakt

Another top WhatsApp API provider for your business on this list is Interakt. This platform focuses solely on WhatsApp marketing and is suitable for medium- and enterprise businesses. However, if you want to manage customer requests across WhatsApp, automate your communication, and apply for API verification, Interakt is the go-to platform.

Interakt can be easily integrated into the Shopify store and provides all the required services to set up and start using the WhatsApp Business API. For example, you can send promotional offers, reminders, or abandoned cart messages using the Business Message Templates to increase engagement and conversions.

Pricing

Interakt’s basic plan starts at ₹9,588/year and goes up to ₹33,588/year. On the other side, you may be required to pay additional taxes and Meta’s conversation fee based on the number and type of messages you send.

Pros

• It is a well-known and trusted WhatsApp partner, so there are no worries about fraudulent activities.

• Provides an academy and clear documentation.

• Also integrates AI into their platform to maximize returns on WhatsApp campaigns.

Cons

• Pricing seems a little bit costly, especially for small companies.

• You can’t send voice messages or files.

4. WATI

In a world where WhatsApp has become the most preferred channel for communication, WATI has been thriving in the industry and has emerged as the most popular WhatsApp Business API provider.

It is a complete WhatsApp messaging platform that is intuitive, easy to use, and has advanced features to streamline the customer experience.

If we talk about its benefits, its modern design makes it more appealing and provides features including automated quick responses, running various messaging campaigns, customizable chat widgets, a business verification process, and more.

This platform allows businesses to communicate with their customers in real time, resolve issues promptly, and build stronger relationships with them.

Pricing

It has a total of three plans. The growth plan starts at ₹2,499 per month and goes up to ₹16,999, and the most popular plan is ₹5,999 per month.

Pros

• Provides top-notch customer support and guides you in each phase you face a problem.

• Easy to use and offer shared team inbox for support team

• You can create a custom chatbot to respond to customers’s queries instantly.

Cons

• The growth plan won’t be useful for some businesses, so they will need to upgrade to the pro plan.

• Some technical problems can spoil the user experience.

5. Delightchat

DelightChat is an innovative omnichannel customer support inbox and WhatsApp Business API provider that provides businesses with a comprehensive solution to streamline customer support.

This tool is similar to WATI and offers the same features, including shared team inboxes, team collaboration, and automated workflows. DelighChat offers a chat widget option where users can talk to chatbots, get immediate responses, and get quick answers to FAQs.

Pricing

DelightChat offers three paid plans that you can choose from, starting with the Startup plan, which costs $49 per month. The scale plan costs $99/month, and the growth plan is priced at $299/month.

Pros

• It has CRM capabilities to manage your customers.

• An omnichannel platform that covers all customer communication channels

• The customer service is responsive and offers easy deployment.

Cons

• The interface is very complex to understand.

• Users need to have technical knowledge to set up

6. Zoko

It’s time to meet the industry leader. If you’ve thought about targeting customers and increasing repeat revenue through WhatsApp, Zoko is the ultimate tool that can help you automate your entire customer service and sales funnel. At an affordable price, Zoko offers a variety of features, like a team Inbox with multiple agents, the capability to send broadcast messages, and personalized rich content messages.

Pricing

Following is Zoko’s pricing table:

• Starter: $34.99 per month.

• Plus: $59.99 per month.

• Elite: $109.99 per month.

• Max: $399.99 per month

In addition to these prices, you have to pay Meta’s WhatsApp charges based on your usage.

Pros

• Easy to understand and use all functions

• Provide a complete suite of WhatsApp marketing needs.

• Provide a complete suite of WhatsApp marketing needs. Zoko automatically sends tickets to different agents depending on the query type, resulting in work efficiency and a faster response.

Cons

• You have to pay for each message you send to customers.

• It doesn’t offer a free trial like Chatix.

• Only supports WhatsApp for customer engagement.

7. Bravo

Since Sendinblue revamped the company and transformed it into Brevo, it has also started providing WhatsApp Business API solutions. You don’t need to look for third-party CRMs to link APIs. Bravo offers a CRM system to manage customer lists and reach customers through messages.

It is also known as a popular marketing automation platform, so there are no difficulties in using and running WhatsApp messaging campaigns.

Pricing

To unlock all the advanced features of Brevo, there are two plans you have to choose from. The starter plan is suitable for small businesses, starting at $25/month, and for enterprises, the plan starts at $65/month.

Pros

• The most trusted and reliable source for marketing automation

• Provides an in-built CRM system to make the setup process easier.

• Offers a great degree of extensibility and customization.

Cons

• The interface is not very easy to understand and use.

• There are many limitations, even with the paid plan.

• The platform is known for e-mail marketing, and it recently launched WhatsApp and SMS marketing features; therefore, there are many limitations and challenges you’ll have to face.

8. Infobip

Infobip is a popular omnichannel marketing platform that lets you build strong relationships with customers over all their favorite communication channels through a simple API.

It consists of all the necessary features you need, including personalized promotions, marketing campaigns, announcements of new product launches, and message broadcasting.

Moreover, they claim that businesses can fully automate communication processes and solve customer engagement problems through their API solution.

Pricing

Just like Twilio, Infobip has not listed a specific pricing number; they offer a conversation-based pricing model. To get the exact amount for usage, talk to its sales team and let them know your requirements.

It lets you connect your existing WhatsApp account to their platform, so you can have hassle-free interactive conversations with customers.

Pros

• Excellent customer support and a detailed documentation guide

• Hassle-free conversations with customers on the WhatsApp platform

• Pay what you use; there is no additional cost.

Cons

• Issues of lagging and crashing with multiple pieces of software running

• Challenging to set up for a non-technical person

• Lack of in-depth training resources.

9. AISensy

AISensy is another next-level WhatsApp business API provider that you can use to improve and manage customer inquiries effectively over WhatsApp. It allows you to integrate WhatsApp into your website, automate conversations by using chatbots, and send bulk messages.

It provides various features like click-to-WhatsApp ads, live chat, message broadcast, connecting multiple CRMs with APIs, and more. It is an end-to-end WhatsApp engagement platform that helps you drive 25–60% revenue.

Pricing

The Aisensy platform offers monthly and yearly plans. The basic plan costs ₹999/month, and the pro starts at ₹2,399/month and offers an enterprise plan for large-size companies.

If you go with the yearly plan, they also offer a 10% discount on each plan you buy.

Pros

• Provides speedy customer support.

• No more expensive or hidden fees

• In-built CRM and support for all channels

Cons

• The message deliverability rate is not good.

10. MessageBird

MessageBird is a robust cloud communication and unified automation platform that offers different types of APIs for WhatsApp, e-mail, and SMS marketing. It allows you to run automated, personalized marketing campaigns and start conversations with customers in real time.

From importing broadcast lists to customer segmentation and message templates to custom chatbots, MessageBird covers a wide range of features to improve buyer interaction over WhatsApp.

More importantly, Bird is a multilingual platform that lets you engage with international customers in their native language.

Pricing

Bird offers contact-based pricing. It charges based on the number of contacts you are targeting every month.

However, the costs start at $45 a month, which allows you to send 30,000 emails, SMS, and WhatsApp messages. To reach out to more than 50,000 monthly contacts, you need to choose an enterprise plan.

Pros

• The platform offers seamless integration and API reference documentation.

• Easy customization options

• Highest message capabilities

Cons

• Customer service is not top-notch.

• Many technical issues and bugs need to be solved.

• The price is pretty high for SMBs.

Start with Chatix to boost your Shopify store

These are all top WhatsApp Business API providers that will help you in every stage of setting up your WhatsApp business account and take your customer communication game to the next level.

However, if you're running your eCommerce store on Shopify, you would have considered making communication easier and boosting sales without spending a dime on advertising.

But how can it be possible? Simply install the Chatix app in your Shopify store and let the work begin.

Their support team will guide you to get access to the API and utilize it for your next campaign. It offers a lifelong free plan as well as two paid plans that help you unlock the full potential of the API.

FAQs

1. Is the WhatsApp Business API free?

Unfortunately, the WhatsApp Business API is not free, and it is hard to get approval. It charges per conversation, the type of messages you send to customers, and the country you’re staying in. It doesn’t charge direct monthly or yearly fees.

2. How do I set up the WhatsApp Business API?

Setting up the WhatsApp Business API manually can be difficult and involves several steps, but choosing the right WhatsApp Business Solution Provider (BSP) can make it easy for you. Check the list above and find the best API provider for your business.

3. Can I send bulk messages on the WhatsApp Business API?

Both the WhatsApp Business app and API support the bulk message feature. The only difference is that the business app doesn’t allow you to send messages to more than 256 contacts, while the business API lets you send messages to unlimited contacts.