How to Send Broadcast Message on WhatsApp?

Back in the day, people and businesses used to communicate via email, but nowadays people are more likely to prefer instant messaging apps like WhatsApp as they can directly connect with brands and get solutions to their queries faster.

But for businesses, it’s not easy to collect contacts from customers, segment customer lists based on their interests, send bulk messages, automate the messaging workflow, and respond to more leads personally. It requires more effort, time, teamwork, and investment.

WhatsApp has become one of the most powerful communication channels for Shopify merchants. That’s exactly why WhatsApp broadcast messages are gaining popularity in eCommerce. But here’s the problem: Most merchants either don’t know how WhatsApp broadcasts work—or they use them in a way that feels spammy and ineffective.

In this guide, we’ll break down what WhatsApp broadcast messages are, how to send broadcast messages on WhatsApp step by step, the common mistakes merchants make, and how Shopify stores use tools like Chatix to send compliant, high-converting WhatsApp broadcasts at scale.

What is a WhatsApp Broadcast?

Simply put, WhatsApp broadcast is the most useful feature of WhatsApp. It allows you to send one message to multiple contacts at once. Unlike groups, your recipients won’t see each other’s responses — the message appears as a normal private chat.

👉 Example: If you send a broadcast saying “Don’t forget about tomorrow’s meeting at 10 AM,” each selected contact will receive it as if you sent it individually.

This feature is available for free and highly recommended for business purposes because they can send personalised messages in bulk through the WhatsApp Business app or WhatsApp Business API without any fear of being blocked or flagged. Read our full guide on How to send 1000 messages on WhatsApp at once?

Unfortunately, with little use of abusive words or unsolicited bulk messages, you may get your account banned from the app. According to the statistics, between May and June 2021, WhatsApp banned two million Indian accounts to protect users against spam messages. Sending the same message to a large audience with just one click makes this feature time-saving, cost-efficient, and more useful for businesses to grow exponentially. However, it comes with certain limitations, which we’ll discuss throughout this article.

Benefits of Using WhatsApp Broadcast Messages

WhatsApp broadcast messages aren’t just a way to send updates—they’re a powerful tool to connect, engage, and grow your business. Here’s why:

1. Add a Personal Touch

WhatsApp feels personal, like chatting with friends. Personalizing your broadcasts helps build stronger relationships with customers.

2. Stay Connected with Customers

Share updates, offers, and announcements directly with your audience. Using tools like Chatix’s WhatsApp link generator makes this easy and effective.

3. Improve Retention

Regular broadcasts keep your customers engaged, driving repeat visits, sales, and long-term loyalty.

4. Privacy and Scalability

Unlike groups, broadcasts appear as personal messages, keeping customer info private while letting you reach many people at once.

5. Learn about user behavior

Track clicks, preferences, and engagement to understand what your audience loves, allowing you to send more relevant messages.

How to Create a Broadcast List on WhatsApp?

Creating a broadcast list is quick and easy, and once you set it up, you can reuse it whenever you want. Instead of selecting contacts every single time, a broadcast list lets you send updates to the same group of people with just one click. Here’s how you can do it:

On Android:

1. Open WhatsApp
2. Tap the three dots (⋮) in the top-right corner.
3. Select New Broadcast.
4. Pick the contacts you want to add (up to 256 people).
5. Tap the checkmark (✔) to create your list.

That’s it — your new broadcast list is ready. Whenever you send a message in this list, it will go to everyone individually.

On iPhone:

1. Open WhatsApp.
2. Go to the Chats tab.
3. Tap Broadcast Lists in the top-left corner.
4. Select New List.
5. Add the contacts you want, then tap Create.

Now, your broadcast list is saved. You can tap on it anytime to send a message to all those contacts at once.

💡 Pro Tip: Remember, only people who have your number saved will receive your broadcast. If someone doesn’t get your message, ask them to add you to their contacts.

Also read: How to Schedule WhatsApp Messages?

How to Create Broadcast Group in WhatsApp?

A broadcast group on WhatsApp isn’t like a normal group chat where everyone can see each other’s messages. Instead, it’s a broadcast list — a private way to send the same message to many people at once. Each recipient receives the message in their own chat with you, just like a personal message.

When your list is ready. Whenever you send a message here, it will go to all the people you added, but they won’t know it’s a broadcast — it shows up as a normal chat. You can send updates to it anytime without selecting contacts again. Think of a broadcast group as your personal announcement tool — one message, many people, but still private.

Real-Life Example: How Broadcast Groups Help?

• For Teachers: A teacher can create a broadcast group with students’ parents to share homework reminders or exam dates. Each parent gets the message privately.
• For Small Businesses: : A shop owner can use a broadcast list to send new product updates or discounts to regular customers.
• For Communities: : A housing society can send important announcements like water supply updates or event invitations without crowding everyone in a group.

Check out our latest blog on Whatsapp Broadcast vs Group.

How to Send Broadcast Messages on WhatsApp?

There are two main ways to send broadcast messages on WhatsApp. Each has its own limitations.

Method 1: Using the WhatsApp Business App

1. Open WhatsApp Business
2. Tap the three dots → Broadcast lists
3. Select contacts (they must have saved your number
4. Write your message and send

Limitations:

1. Maximum of 256 contacts per broadcast
2. No automation
3. No analytics
4. Manual effort required
5. Not scalable for Shopify stores

This method works for very small businesses but quickly becomes inefficient.

Method 2: Using WhatsApp Business API (Best for Shopify)

For growing Shopify stores, the WhatsApp Business API is the better option.

1. Get access to WhatsApp Business API
2. Collect customer opt-in properly
3. Create approved message templates
4. Send automated, targeted broadcasts

With the API, you can:

1. Send broadcasts to thousands of users
2. Automate campaigns
3. Segment customers
4. Stay compliant with WhatsApp policies

This is where tools like Chatix come in.

Also read: Best WhatsApp Business API Provider in 2025

Example of WhatsApp Broadcast Message Sample

Getting conversions through WhatsApp broadcast messages is part of effective WhatsApp marketing which helps businesses to connect, engage, and build strong relationships with customers.

Now you understand how to send WhatsApp broadcast messages and create a list and it’s time to look at some best examples and what type of Broadcast messages you can send.

We also highlight a thing: before sending messages, WhatsApp needs to approve these templates. So make sure that you’re using variables wisely.

1. New products and collection announcements

Whenever the company launches a new product or collection, it’s important to spread more awareness and reach as many users as possible. With a 98% open rate, WhatsApp is high responding marketing channel for driving more sales.

Latest read: How to sell products on WhatsApp?

2. Announcement of your milestone

It’s not always for sales; you can also let the audience know the first milestone you achieved through a specific timeline. It feels like you are sharing a journey with your audience.

3. Collecting feedback

Getting feedback from users is necessary for all businesses to make certain improvements accordingly. Through the Broadcast feature, you can send feedback-asking messages in bulk to know whether they’re happy with your product and the support you’re offering.

4. Abandoned cart recovery message

You can get the maximum potential from this unique feature of the WhatsApp Business App by sending reminders, offers, or discount messages to those who left a shopping cart full of items but have not purchased yet.

They can come with a special offer! Have a look at the special offer before you finalize your purchase.

Also read our blog on Abandoned Cart Vs Abandoned Checkout

5. Notifications and updates

You can send regular notifications or updates such as policy updates, catalog updates, offers, reminders, and more to keep customers engaged with your business.

There are no specific templates; you can create your template, wait for approval, and send it to the user’s chatbox.

6. Sale announcement

Sending WhatsApp broadcast messages to all your contacts at the same time can be the perfect option when you want to aware of audience about your upcoming sales and exciting offers. In this way, you can attract more users and get them back to your store.

How Chatix Helps Shopify Merchants Send Better Broadcasts?

WhatsApp broadcast message feature is designed to run result-driven marketing campaigns. To surpass all those restrictions and limitations of the WhatsApp broadcast feature, you need a third-party solution like Chatix. For those who don’t know, Chatix is an app specially designed for Shopify.

With Chatix, businesses can easily send messages to large groups of customers in just a few clicks, customize pre-made message templates, and track their performance and status.

Chatix helps Shopify merchants:

• Send broadcast messages to the right audience
• Automate campaigns without sounding spammy
• Use Shopify data for personalization
• Manage conversations and replies in one place
• Stay compliant with WhatsApp rules

Instead of blasting messages manually, merchants can focus on sending fewer, more meaningful broadcasts that actually convert.

Want to launch your first WhatsApp broadcast message campaign? Install the Chatix app in your store and experience the power of automation.

Conclusion

WhatsApp broadcast messages are a powerful way to stay connected with your customers—but only when they’re sent thoughtfully and responsibly. WhatsApp isn’t the problem. The way merchants use WhatsApp is the problem.

For small lists, the WhatsApp Business app may be enough. But as Shopify stores grow, broadcasts need better segmentation, automation, and control. That’s where tools like Chatix help merchants move from manual messaging to smart, scalable WhatsApp marketing—without losing the personal touch that makes WhatsApp work.

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