How to Send Broadcast Message on WhatsApp?

Back in the day, people and businesses used to communicate via email, but nowadays people are more likely to prefer instant messaging apps like WhatsApp as they can directly connect with brands and get solutions to their queries faster.

But for businesses, it’s not easy to collect contacts from customers, segment customer lists based on their interests, send bulk messages, automate the messaging workflow, and respond to more leads personally. It requires more effort, time, teamwork, and investment.

WhatsApp is one of the most popular messaging apps worldwide, not just for personal chats but also for business communication. If you’ve ever wanted to send the same message to multiple people without creating a group, WhatsApp Broadcast is the feature you need.

In this guide, we will cover how to send broadcast message on WhatsApp, its benefits, examples, and more.

What is a WhatsApp Broadcast?

Simply put, WhatsApp broadcast is the most useful feature of WhatsApp. It allows you to send one message to multiple contacts at once. Unlike groups, your recipients won’t see each other’s responses — the message appears as a normal private chat.

👉 Example: If you send a broadcast saying “Don’t forget about tomorrow’s meeting at 10 AM,” each selected contact will receive it as if you sent it individually.

This feature is available for free and highly recommended for business purposes because they can send personalised messages in bulk through the WhatsApp Business app or WhatsApp Business API without any fear of being blocked or flagged.

Unfortunately, with little use of abusive words or unsolicited bulk messages, you may get your account banned from the app. According to the statistics, between May and June 2021, WhatsApp banned two million Indian accounts to protect users against spam messages.

Sending the same message to a large audience with just one click makes this feature time-saving, cost-efficient, and more useful for businesses to grow exponentially. However, it comes with certain limitations, which we’ll discuss throughout this article.

Benefits of Using WhatsApp Broadcast Messages

Alright, after looking at some limitations and restrictions of message broadcasting on WhatsApp, it’s important to know its benefits.

1. Add a personal touch

WhatsApp is an app that is used to talk to our friends and family every single day. Companies need to know that chatting with users should be informal and personal. As we described above, by adding personalization to the broadcast messaging, you automatically build a more personal relationship with your customer.

2. Engage with customers

Sending all essential announcements, product updates, offers, and promotional content materials to your broadcast list can help you stay connected and engaged with your customers. It maintains a good relationship between customers and businesses. You get a whatsapp link generator tool in our Chatix app which helps the users.

3. Improved retention rate

Customer relationships are like a flywheel; they require effort and time to spin, and once they’re spinning, it’s important to maintain them. If you regularly nurture your contacts and try to retain customers through message broadcasting, reminders, or notifications, chances are you are more likely to get more traffic, sales, and revenue.

4. Maintain privacy and scalability

Unline WhatsApp groups and messages sent via a broadcast list are received as personal messages in the chatbox, and nobody will have an idea that they are a part of the mass messaging campaign. As a result, there is an improvement in scalability, trust, and privacy.

5. Know user behavior

Through the message broadcasts feature with analytics, you can learn user behavior like whether they like your offers, their interest, their desire to buy more products, etc. You can also categorize clients based on interests, preferences, or where they are in the sales funnel, ensuring that your broadcasts are as relevant as possible.

How to Create a Broadcast List on WhatsApp?

Creating a broadcast list is quick and easy, and once you set it up, you can reuse it whenever you want. Instead of selecting contacts every single time, a broadcast list lets you send updates to the same group of people with just one click.

Here’s how you can do it:

On Android:

• Open WhatsApp.
• Tap the three dots (⋮) in the top-right corner.
• Select New Broadcast.
• Pick the contacts you want to add (up to 256 people).
• Tap the checkmark (✔) to create your list.

That’s it — your new broadcast list is ready. Whenever you send a message in this list, it will go to everyone individually.

On iPhone:

• Open WhatsApp.
• Go to the Chats tab.
• Tap Broadcast Lists in the top-left corner.
• Select New List.
• Add the contacts you want, then tap Create.

Now, your broadcast list is saved. You can tap on it anytime to send a message to all those contacts at once.

💡 Pro Tip: Remember, only people who have your number saved will receive your broadcast. If someone doesn’t get your message, ask them to add you to their contacts.

How to Make Broadcast Group on WhatsApp?

A broadcast group on WhatsApp isn’t like a normal group chat where everyone can see each other’s messages. Instead, it’s a broadcast list — a private way to send the same message to many people at once. Each recipient receives the message in their own chat with you, just like a personal message.

When your list is ready. Whenever you send a message here, it will go to all the people you added, but they won’t know it’s a broadcast — it shows up as a normal chat. You can send updates to it anytime without selecting contacts again. Think of a broadcast group as your personal announcement tool — one message, many people, but still private.

Real-Life Example: How Broadcast Groups Help

• For Teachers: A teacher can create a broadcast group with students’ parents to share homework reminders or exam dates. Each parent gets the message privately.
• For Small Businesses: A shop owner can use a broadcast list to send new product updates or discounts to regular customers.
• For Communities: A housing society can send important announcements like water supply updates or event invitations without crowding everyone in a group.

How to Send a Broadcast message on WhatsApp using Business API?

Broadcast messages on WhatsApp can be sent using the WhatsApp Business app or the WhatsApp Business API.

The WhatsApp Business app is best for small businesses since it’s free and simple to use. Just open the app, tap the three dots in the corner, and select New Broadcast. You can then add up to 256 contacts to your list, edit recipients, and rename your list anytime.

However, the app has limitations. You can’t connect it to a CRM, automate workflows, or get the official green tick for your brand, which can reduce trust and efficiency.

That’s where the WhatsApp Business API comes in. Launched in 2018, it’s designed for larger businesses. With it, you can send broadcasts to thousands or even unlimited recipients, automate replies, create chatbots, and integrate with CRM systems. The downside is that it doesn’t have its own interface—you’ll need a third-party tool to use it.

If you run a Shopify store, tools like Chatix make it easy. With Chatix, you can automate broadcasts, recover abandoned carts, send reminders, and improve customer engagement—all from one place.

In short: For small businesses, the WhatsApp Business app is a quick solution. For scaling businesses, the WhatsApp Business API + Chatix is the best way to unlock the full potential of WhatsApp marketing.

✨Read these WhatsApp Business description examples if you want to set a strong first impression with the customer.

WhatsApp Broadcast Message Sample

Getting conversions through WhatsApp broadcast messages is part of effective WhatsApp marketing which helps businesses to connect, engage, and build strong relationships with customers.

Now you understand how to send WhatsApp broadcast messages and create a list and it’s time to look at some best examples and what type of Broadcast messages you can send.

We also highlight a thing: before sending messages, WhatsApp needs to approve these templates. So make sure that you’re using variables wisely.

1. New products and collection announcements

Whenever the company launches a new product or collection, it’s important to spread more awareness and reach as many users as possible. With a 98% open rate, WhatsApp is high responding marketing channel for driving more sales.

2. Announcement of your milestone

It’s not always for sales; you can also let the audience know the first milestone you achieved through a specific timeline. It feels like you are sharing a journey with your audience.

3. Collecting feedback

Getting feedback from users is necessary for all businesses to make certain improvements accordingly. Through the Broadcast feature, you can send feedback-asking messages in bulk to know whether they’re happy with your product and the support you’re offering.

4. Abandoned cart recovery message

You can get the maximum potential from this unique feature of the WhatsApp Business App by sending reminders, offers, or discount messages to those who left a shopping cart full of items but have not purchased yet.

They can come with a special offer! Have a look at the special offer before you finalize your purchase.

Also read our blog on Abandoned Cart Vs Abandoned Checkout

5. Notifications and updates

You can send regular notifications or updates such as policy updates, catalog updates, offers, reminders, and more to keep customers engaged with your business.

There are no specific templates; you can create your template, wait for approval, and send it to the user’s chatbox.

6. Sale announcement

Sending WhatsApp broadcast messages to all your contacts at the same time can be the perfect option when you want to aware of audience about your upcoming sales and exciting offers. In this way, you can attract more users and get them back to your store.

Broadcast Smarter on WhatsApp with Chatix

WhatsApp broadcast message feature is designed to run result-driven marketing campaigns. To surpass all those restrictions and limitations of the WhatsApp broadcast feature, you need a third-party solution like Chatix. For those who don’t know, Chatix is an app specially designed for Shopify.

With Chatix, businesses can easily send messages to large groups of customers in just a few clicks, customize pre-made message templates, and track their performance and status.

Additionally, Chatix offers advanced features and tools to help businesses easily monitor overall performance, effectively set up messaging campaigns, and enhance the customer support experience.

Want to launch your first WhatsApp broadcast message campaign? Install the Chatix app in your store and experience the power of automation.

Check out our latest blog on Whatsapp Broadcast vs Group.

Frequently Asked Questions

1. What is a WhatsApp broadcast message?

Ans: A broadcast message lets you send the same message to multiple contacts at once without creating a group.

2. How do I send a broadcast message on WhatsApp step by step?

Ans: Go to WhatsApp → Tap the three dots (⋮) → Select New Broadcast → Choose contacts → Type and send your message.

3. Can I send a broadcast on WhatsApp Business?

Ans: Yes! The WhatsApp Business app supports broadcasts, and the Business API offers advanced features.

4. What is the WhatsApp broadcast limit?

Ans: You can add up to 256 contacts per list in the app. For more, use WhatsApp Business API.

5.Can I schedule a broadcast message on WhatsApp?

Ans: Not on the app, but WhatsApp Business API and third-party tools allow scheduling.