20 WhatsApp Business Description Examples

Published: February 08, 2024
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Impressions last forever, and research suggests you have just seven seconds or less to make a first impression.

Before buying any product online, customers first want to learn more about the business. When it comes to communication through WhatsApp, your WhatsApp business description is often the first place customers will look when they’re deciding whether or not to take action further.

In reality, it is a valuable marketing opportunity that welcomes your customers to your business profile, conveys key information about your business, and keeps them engaged.

How can you get it right? Our top WhatsApp business description examples with the best steps to follow are given below.

Let’s delve into the details, but cover the basics first.

What is a WhatsApp Business description?

WhatsApp enables all businesses to write a brief overview or quick summary that describes relevant company information and covers all essential information about the business in a few sentences, for example, the aim or mission of the company, how the business can help customers, some milestone achievements, or some essential things.

The description for WhatsApp is limited to 256 characters long and should be written clearly with relevant emoji, engaging, and concise. It usually appears in the About section of your WhatsApp Business account.

A well-crafted WhatsApp business description is what customers like to read to learn more about your business and decide whether to take action or not. It also has positive effects on your business in customers’ minds that lead them to take further steps immediately.

As we mentioned above, it's important to get the description right because it has a huge impact on the customer’s buying journey. It simply captures customers' attention at first glance and gives them a hook to stay on your profile for longer.

Here’s where you can find the complete WhatsApp Business profile


Importance of WhatsApp Business Description

We have all heard the phrase, “First impression is the last impression.” It’s relatable in the digital world of WhatsApp. Your business description is one of the key things that makes a great first impression on your customers. Remember, the more you decorate it, the more it will be convincing.

Here’s why you should use a straight-to-the-point and crisp WhatsApp business description:

  • Create strong first impressions: In the eCommerce world, customers don’t want to feel frustrated and overwhelmed when they want to buy something from the brand for the first time.

    Giving them a nudge to understand your business, what you do, and what you offer through the short description in the first look can create a strong first impression, resulting in improved conversion and making it easy to trust the business.

  • Improve visibility: Including business-related targeted keywords and relevant terms in your description can give random viewers an instant idea of the focus of your business and also help them to find you more easily among a couple of companies within the app.

  • Solid brand presence: Remember that the WhatsApp business description is like a short introduction to your brand. So include unique selling points (USP) in the description, like what you’re all about, total product users, giveaways, and the best deals that can set you apart from your competitors.

  • Encourage potential customers: A well-written description with an actionable call-to-action (CTA) leads potential clients to explore further increased engagement and succeed at retention marketing .

  • Maintain scalability: An attractive description with full transparency improves scalability. For example, if a company includes authentic information that is directly linked to users' pain points, they will feel more supported.

Best practices for writing compelling WhatsApp Business Description

If your description is not making users convert into customers, it’s the strongest sign to change it right now. Here are the best practices you can follow to create interactable and impactful WhatsApp business descriptions.

1. Short is better than long

Customers like to learn more about the business before they make a purchase. But they don’t want to waste time reading long paragraphs just to know basic things about the business. In the end, they ignore the conversation.

A study suggests that 98% of people like to read shorter sentences than longer ones; therefore, describing your brand in limited words, reducing the use of jargon, and sticking to short and easy-to-read phrases can get the point across quickly.

If possible, use line breaks to separate two sentences and make the description more readable.

2. Use simple language

Writing WhatsApp business descriptions using simple language with good grammar and correct spelling makes it easy for the audience to understand the message clearly. Try to avoid jargon and technical terms as much as you can.

For example, if you have a local business, writing descriptions in your native language or a language that most of your audience speaks can enhance the customer’s reading experience.

3. Include a call to action

description, they need something unique that makes them think and take action. And this is where the CTA line comes into play.

We said it before and will say it again: a well-written description with a call to action will drive users to perform an action, whether it’s just a normal conversion or purchasing a product.

A call-to-action is the last step to include while writing a description for WhatsApp Business.

4. Add personalization

After all, your WhatsApp business profile description is all about you or your brand, so don’t shy away from using your personality or your brand’s voice. Using a welcoming and joyful tone in the message can help your customers feel more comfortable and engaged.

Use this space to speak directly to your target audience and use key phrases about your company.

5. Use emoticons sparingly

The use of emojis is a great way to add some personalization to your description, but don’t overdo it. Why?

It has the potential to grab user attention, and one emoji is enough to say a few words.

So, it’s best to keep things short and sweet.

6. Update the description regularly

An up-to-date WhatsApp business description gives the audience the most current information about your business and current trends.

On the flip side, an outdated description can be misleading and result in the loss of potential sales or leads.

Moreover, it’s a positive sign that you’re active and engaged with your customers. So, if you haven’t updated your description in a while, give it a refresh.

WhatsApp Business description examples and templates

After understanding the basics of WhatsApp business description and best practices to write a great one, now it’s time to look at the 5 best examples and templates with different purposes that you use.

1. For eCommerce stores

  • ✌ No. 1 gym wear brand for men and women. With 5000+ different styles and 7+ outlets across India, you can get the most stylish gym wear with free shipping to your doorstep🏡 Order your first product now!

  • 🥝 Get the best quality and fresh fruits and vegetables directly from our farms to your kitchen counters Will be shipped with good packaging and fast courier service🚚! Explore for more information on products, prices, and packaging.”

  • ✨ If a special occasion is near and you have no clothes to wear, just send a message with a photo of a dress 💬 We offer the newest dresses according to the latest trends.🚚 Ship at your doorstep without leaving home.

2. Description samples for travel agencies

  • 🌎 Explore the world with our personalized travel experiences! From breathtaking beach getaways to cultural adventures, we are here to make your dream vacation a reality. We have an awesome deal for new customers, start planning your next vacation today! !🚀.

  • 😎 Get ready to embark on a journey of exploring the world 🕵️‍♀️! Our travel agency is your gateway to unforgettable experiences, luxury accommodations, and seamless travel arrangements🏂. Book your first travel package!

  • 🕵️‍♀️ Experience the magic of travel with our exclusive deals and affordable packages. ✈️ Discover exciting destinations! We offer tailored trips with experienced guides at unbeatable prices. Let’s travel together!

3. For real estate agents

  • 🏡If you want to get your dream house in a pocket-friendly package, contact us fast before the deal gets closed. Our agents will help you find your perfect comfort space. Let us be part of your journey.

  • Whether you're seeking a cozy home, a modern apartment, or a luxurious home, our experts will guide you to find a suitable space that fulfills your needs. Let's find your dream home together!

  • Your ideal home is just a message away! With our personalized real estate services, you can explore a diverse range of properties that suit your unique lifestyle and preferences. Let's turn your dreams into addresses together!

4. For marketing and advertising agencies

  • If you need SEO, SEM, and web development services🚀, we’ve got you covered Grow your business with innovative marketing solutions.🤝 Book your free consultation now.

  • Your business needs an online presence that improves sales and revenue📈 With our technical expertise and marketing solutions, you can skyrocket your business's growth.📲 Call us now for a free marketing assessment.

  • 💡 Turn your ideas into reality. Grow with our wide range of technical services 📈! Contact us now for a free consultation.

5. Online education platforms

  • If you want to make a career in the technical field but don’t have the knowledge, mentorship, or time, we offer a wide array of online technical courses that you can learn at your own pace. Call us and get a free consultation!

  • Learn new skills to boost your career fast 📈 We offer world-class courses with flexible schedules⌚. Each course covers all the topics you need to master. Contact us and start today!

  • 😎Unlock your potential and elevate your skills with our online courses. Learn at your own pace, anytime, anywhere. 👍 Join us today and take the first step towards your future. Message us for more information!

6. For fitness trainers

  • Transform your fitness journey today. Experienced trainers, first-class accessories, and personalized training programs will help you achieve your fitness goals. Get an inquiry now!

  • Take charge of your health and fitness! Our tailored training plans and expert support will empower you to become the best version of yourself. Message us, and let's transform ourselves together!

  • Elevate your fitness journey with personalized training designed just for you. We've got you covered whether you're aiming for strength, endurance, or good health. 📞Call us and take the first step towards a healthier you!

You can take big brands like Myntra, Ajio, and Lenskart as an example. Their WhatsApp business description looks more simple and calm, with no fancy words used. It concisely summarizes what it sells, guides users, and gives them a genuine appearance.

✨Highlight:- If you are willing to integrate WhatsApp with your website, we’ve also covered some essential steps in this guide.

Key things to highlight in your WhatsApp Business description

A WhatsApp business profile description summarizes a quick overview of your business and gives potential customers a well-rounded idea of what they can expect from your content. It should consist of a few key elements that work together to create a compelling message.

Here are the four essential elements that you should include in your profile description:

  1. Start with a strong hook that grabs the user's attention and makes them read the second line.

  2. Add some beneficial words that generate interest in users, for instance, best, cheap, free, etc.

  3. Include unique selling propositions like buy one, get one free, fast shipping, and offers available.

  4. And last, add a strong call to action that inspires buyers to finish the journey.

Get more conversions via WhatsApp Business

WhatsApp is an instant messaging app that lets users chat and engage online with their friends and family, but if we use it wisely to promote our business, it can generate more sales and revenue.

Through the WhatsApp Business API, you can unlock the full potential of WhatsApp to grow your business. With Chatix, the WhatsApp chat app for Shopify, you can streamline customer support and automate repetitive tasks.

Chatix provides multiple features, like a shared team inbox where support agents and customers can have conversations together, send automated broadcasts and abandoned checkout recovery messages, and more.

Final thoughts

In conclusion, we’ve got you covered with six tactics and the best WhatsApp Business description examples.

A good business description is your ticket to a boost in reach, trust, and engagement.

And while there are best practices to follow to get it right, If you haven't updated your description in a while, now’s the perfect time to give it a refresh.

Frequently Asked Questions

1. How do I add a WhatsApp business description?

The process of adding a WhatsApp business description is quite simple; just follow the below steps.

  1. Open your WhatsApp business app.

  2. Tap on settings and go to “Business Settings” from the menu.

  3. Tap the pencil icon or ‘Edit’

  4. There, you’ll see the option to add a description.

  5. Don’t forget to save your changes.

2. Do I need to include contact information in my WhatsApp business description?

Absolutely! You can include contact information in the description field, even though WhatsApp already has dedicated contact fields. Highlighting your contact details in the description makes it easy for customers to get in touch with you.

3. What makes a WhatsApp business description effective?

A good description is a great bio that users can’t resist interacting with, whether it’s by sending a message or scrolling through (reading or scanning) your details. An effective description should be simple and sweet, clearly communicate what you offer, showcase your uniqueness, and include key things about your business.


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