10 Best WhatsApp Automation Tools in 2024

Published: January 18, 2024
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Since WhatsApp was introduced, it has become one of the most used messaging apps in the world, with more than 2.4 billion active users. Whether you are using it for marketing purposes or for conversation, WhatsApp has covered us from all perspectives.

Sending business messages manually, like order verification, promotional messages, and offer reminders at scale, can be tiring, time-consuming, and costly, but what if you can automate this instant messaging app completely and get all your work done automatically using WhatsApp automation tools?

Yes, this is true. When WhatsApp Business API launched on the market, businesses of all sizes could unlock its potential and powerful features, such as auto-reply, shared team inbox, bulk notifications, and WhatsApp template messages.

In fact, as an eCommerce store owner, you can recover abandoned carts or increase revenue through remarketing .

So let’s dive into the details and know all those WhatsApp automation tools that take your business to the next level and grow your business on autopilot.

What is WhatsApp automation?

Simply put, WhatsApp automation is the practice of having conversations and communications with customers through automated tools and systems using its business API.

It minimizes the need for human interaction and can be used in a variety of ways in almost any industry. Automated messaging workflows are involved in this process, like receiving messages from customers and sending them out automatically, using ready-made custom templates, bulk messages, etc.

Keep in mind that automation is like a machine that does all the human tasks on autopilot. As a result, less cost, labor power, and time are wasted.

WhatsApp is one of the best marketing channels, but it has limited marketing functionality on its business app. That’s why the WhatsApp Business API was created to make this happen and change the model of how businesses were previously working in the traditional way.

How does WhatsApp automation work?

Understanding how WhatsApp automation works for non-technical people is difficult, but if we break it down into simple terms, WhatsApp automation is completely reliable on APIs (application programming interfaces). It simply connects two programs so marketers can use all the advanced and automated features of WhatsApp Messenger effectively.

Here are some of the use cases of WhatsApp automation using AI-driven technologies and APIs for automating WhatsApp conversations.

  • Chatbots

    In the world of automation, chatbots have become an essential feature for businesses. Chatbots are like live chat human agents and are used to deliver AI-generated responses to customer questions by using machine learning and NLP (natural language processing)

    They are capable of completing tasks including answering customers' common questions, nurturing leads, collecting user feedback, and more.

    Which result in saving support agents' time, instant response delivery, and efficiency.

  • Recover abandoned carts

    Recovering abandoned carts is the best use case of WhatsApp business automation. Do you know that 80% of customers bag products in carts but don’t purchase. them?

    But now you can send abandoned cart notifications on WhatsApp automatically, which will generate you more profit.

  • Provide after-sales support

    After-sales support is essential to maintaining customer loyalty and increasing retention rates for your brand.

    The list doesn't end here; there are so many things you can do through automation.

Why do you need WhatsApp automation?

As technology is involved and changing with time, companies are upgrading to be more effective and doing whatever it takes to streamline customer communications in order to increase customer satisfaction and trust.

From customer support to order management or even nurturing, WhatsApp automation is empowering and bringing more efficiency to the communication part for these businesses

  • Increase productivity

    By turning manual and time-consuming tasks into automated ones, businesses can increase work efficiency and boost productivity. They can also diversify their focus into various operations.

    For example, an e-commerce store owner can use WhatsApp automation for order confirmation, COD verification, and sending weekly reminders and updates to customers in real time, reducing the need for manual communication. This saves time and enhances customer satisfaction.

  • Effective conversation

    WhatsApp automation directly interacts with customers, making conversations faster and more effective.

    It allows businesses to create personalized messages and send them in bulk at a time that improves response times and increases engagement.

    Additionally, businesses can track and analyze customer interactions, like how many people saw the message, how people reacted and took action, etc.

  • Collaboration

    When you have a large company to run and a large audience, you will require a support team. Automation in WhatsApp works smoothly, allowing more people to work together and collaborate to accelerate the communication process.

  • Increase scalability

    Setting up predefined answers and auto-workflow improves scalability by allowing businesses to handle many customer queries and requests. WhatsApp automation allows you to reply instantly to customers' queries and makes them feel more supported and secured.

  • Cost effective

    The strongest reason to use the WhatsApp automation tool is that it is a cost-effective and stress-free marketing strategy. With the little cost or monthly subscription of the tool, you can boost your productivity, eliminate manual tasks, and shift your focus to necessary tasks.

How to pick a WhatsApp automation software?

When it comes to choosing the best WhatsApp automation tools, it’s important to know that the WhatsApp business API doesn’t have its own interface where you can easily understand functionality, create, send, and automate messages, and maintain workflow.

It merely connects two programs, like WhatsApp, to the CRM for customer engagement.

So we recommend third-party software providers that offer customized interfaces where you can handle larger volumes of communications all under one panel.

These are some main criteria that you should know before picking any top automation software for WhatsApp.

  • Easy API integration

    Integrating the WhatsApp business API straight into your web or app can be challenging and frustrating.

  • User-friendly interface

    Automation tools are made to reduce the workload for marketers, not increase it. So choose the tool that offers features like an easy-to-manage marketing campaign through WhatsApp, a no-code chatbot builder, and a customizable panel.

  • Good Support

    Ensure that you’re getting quality support from your software provider so that you can work smoothly.

  • No extra fees

    Ensure that you are only charged for the messages you send.

Best WhatsApp automation tools for marketing

Below is a complete list of popular and amazing WhatsApp automation tools with full explanations and their specifications that you can use for marketing purposes and to grow your business.

Note that some of them are only available for Shopify stores and are not available for other CMS (content management systems).

1. Chatix


If we are talking about amazing WhatsApp automation softwares, Chatix comes to the top of the list. This platform is enough to replace all those most expensive, challenging-to-use, and less supportive platforms.

Particularly if you are selling online or running an eCommerce business, Chatix is only for you. From automated WhatsApp messages to abandoned checkout recovery and sending broadcasts to retargeting audiences, this one tool has covered everything to take our store to the next level.

It uses the WhatsApp business API and offers a custom dashboard in the backend where you can easily manage marketing campaigns such as creating, scheduling, and sending messages to all contact lists at a time for sales. and even teams can collaborate for support from a single dashboard.

You can also implement a WhatsApp widget on your website where customers can easily chat with the support team, find answers from the listed FAQs, track orders, and more.

If your online selling business is on Shopify, then simply go to the Shopify app store, install the app, and you’re all set to go.

It is completely free to use but has some advanced functionality that you can access by purchasing its license.

The only cons of Chatix are that it is only available for Shopify stores.



  • Free plan: Use the platform without any cost forever.

  • The advanced plan starts at $8.99 per month.

  • The premium plan is $19.99 per month, which includes all advanced functions.

Try Chatix for free

2. Wati.io


Wati is a product of the parent company Clare.ai and an all-in-one business solutions provider through Whatsapp. It provides a no-code chatbot builder that enables businesses to engage with their audience in real-time.

Using Wati, you can easily manage your marketing workflow, including sales and support. automated through the WhatsApp Business API platform.

If we look at the advanced features of Wati, it offers multiple integrations, such as easy integration with payment interfaces, CRM software, and analytics platforms.

These integrations are more useful for running successful WhatsApp messaging campaigns.


  • Well-trusted brand

  • Pricing as per conversation

  • 5 Live Chat Agent Support in the Base Plan

  • There are many types of integrations.


  • There are additional charges for separate services.

  • Little expensive

  • No pre-made template message strategy or consultation.


  • 7-day free trial available

  • It offers three plans, and the most popular plan costs $73.15 per month, where you can get all the basic to advanced features to use.

3. Respond.io


If you are targeting your audience on multiple platforms, such as email, WhatsApp, SMS, and other communication channels, Respond.io is the perfect tool.

In short, this tool is based on an omnichannel platform, not merely WhatsApp, and it won’t provide a business API. To use this tool for WhatsApp marketing, you’ll need to get an API through another partner and then connect it to your Respond.io account.

After all that, you can start to nurture your audience. To be honest, this tool may not be suitable for everyone, so it is not highly recommended.


  • Easy-to-use

  • Chatbot integration is available.

  • Unlimited messaging service in the free plan


  • Doesn’t provide a WhatsApp business API

  • Very high pricing

  • Customer support is not good.


  • For small businesses, the base plan starts at $29 per month.

  • The big plan starts at $79 per month and is suitable for enterprise business.

4. Interakt


Another best WhatsApp automation tool on the list is Interakt, which provides various business solutions related to WhatsApp, including automated notification or alerts, team Inox to manage chats, CRM, etc.

In Interakt’s dashboard, you can engage with customers by sending notifications, shipping and delivery updates, and tracking campaign performance.

There are so many features available in this one tool that you can check out on its official website.


  • Free Green Tick Verification

  • Free trial available

  • Quick approval and access to the WhatsApp Business API

  • Track analytics


  • Difficult to use

  • It’s not an omnichannel platform.

  • No chatbot integration


  • Provides a free trial for 14 days.

  • Standard plan: $12 per month, including taxes

  • The growth plan costs $35 per month.

  • The advanced plan costs $42 per month plus taxes.

5. QuickReply


QuickReply is specially designed for those whose website is built on Shopify. It contains 20+ WhatsApp automation flows that allow you to send personalized bulk messages and broadcast messages to up to 100K contacts a day.

Just like Chatix, this tool is only focused on eCommerce business solutions and has multiple features like broadcasts, multi-step abandoned cart recovery, sending personalized bulk messages, chatbots, contact forms, and more.

This platform also offers a shared inbox for a team to manage client interactions across websites and WhatsApp.


  • Offers a live chat option.

  • Provide advanced features to turn WhatsApp into a high-converting marketing channel.

  • Awesome support and highly trusted


  • It will take extra charges for additional features with taxes.

  • It is very expensive for small businesses.

  • Agent logins are limited.


  • This tool has three plans, including starter, standard, and plus.

  • Starter: $35 per month.

  • Standard: $80 per month

  • Plus: $199 per month.

6. Aisensy


Want to know an incredible automation tool for WhatsApp marketing? Introducing Aisensy, which is built on official WhatsApp business APIs and a complete WhatsApp engagement suite that comes with a variety of features that help you bring in more sales from repeat customers.

If you want to increase customer retention rate and scalability by providing powerful support to your users, AIsensy is the go-to choice for all.

easy-to-navigate and well-trusted platform.


  • You can get the official business API for free.

  • Customer support is active at all times.

  • 2000+ integrations across platforms like Hubspot, Shopify, and WooCommerce.


  • Depending on usage, pricing can change accordingly.

  • A complicated interface for beginners

  • Over-priced


  • It has covered two plans, including standard, which starts at $40 per month, and professional, which starts at $80 per month.

7. Wappblaster

Whether you need a WhatsApp automation tool, CRM, or want to extract data from G-Map, Wappblaster has covered everything you’ll need to communicate with your contact list in bulk.

It also provides green tick approval, a live chat dashboard, custom message templates, and a live report of the results.

Moreover, this software offers multi-level and dynamic chatbot integration that will level up your support system.


  • Support for multi-language

  • Send unlimited messages.

  • Live support through Anydesk


  • No free trial is available for the demo.

  • The interface is not user-friendly.

  • Pricing has not been disclosed anywhere; it is based on the requirements of the client.


  • The website has not described their pricing plan, so you have to manually reach out to the support team.


8. Gallabox


Looking for a faster and more reliable way to generate more sales or leads with message marketing? Gallabox is a software for marketing that uses official WhatsApp Business APIs that allow companies to send bulk messages,create custom chatbots, and send automated answers to customers' queries.

It uses AI-powered conversations to break down complex jargon into simple messages. The highly recommended functionality of this tool is that it makes team collaboration easy via a shared team inbox.

Using this tool, you can easily integrate WhatsApp workflows with other platforms like Zoho, Razorpay, and Odoo.


  • You can get AI assistance.

  • It allows you to run click-to-WhatsApp ads.

  • You can set up personalized broadcast campaigns.


  • It doesn’t provide more options to track user activity.

  • The support team is not more active; we have to wait for 24 hours for a response.


  • Growth plan: starting with $72 per month

  • Scale plan: $108 per month

  • Pro plan: $180 per month

  • You can also contact us for a custom plan.

9. Pushdaddy


Recently, this Shopify app has gained more popularity among other WhatsApp live chat apps. This one platform is capable of doing all things like marketing automation, live chat, sending push notifications, and adding FAQ answers.

It also allows you to implement a WhatsApp widget on your website so users can get support and responses faster.

Just install it with one click and grow your business through WhatsApp automation and marketing.


  • Contains all features like others

  • Got positive feedback from its users

  • This tool is free to use.


  • Only available on the Shopify platform

  • Automated messages for cart recovery, orders, and tracking updates are charged.


  • Pricing plans are not described.

10. Trengo


Last but not least, our last tool on this list is Trengo. Trengo lets businesses build strong customer relationships and make it easy for customers to get solutions on their favorite channels.

Here, you can build no-code chatbots that provide answers automatically, free your team from repetitive work, and deliver faster customer support.

What makes this platform different and special from others is its voice call optimization feature. It can automatically route calls to the right teams or set up automated messages whenever the team isn’t able to pick up the calls.

It also generates an analytical report to measure how support teams are doing.


  • Let's enhance the customer experience with AI and automation.

  • There are several unique features that other tools aren’t providing.

  • Fast communication with the support team


  • Most priced than others

  • Only 100 conversations per month

  • Takes extra charges for additional conversations.


  • Essentials plan: starting at $113/month

  • Boost plan: starting at $170/month

  • Pro plan: starting at $284/month

Last thoughts

Every visitor is our potential customer; therefore, keeping top-notch customer support becomes necessary for all businesses, but reaching out to every customer personally can be more challenging, especially for enterprise businesses.

Because manual communication and engagement with users takes hours, teamwork, and money, using any of the WhatsApp automation tools mentioned above can help you automate this process, resulting in high-quality support, customer satisfaction, and increased revenue.

These tools help you reach out to every customer in your contact list on WhatsApp and other communication channels that enhance the customer experience for your brand.

You can set a series of messages for your prospects; use cases for series are customer onboarding, sending promotional messages, product launches or updates, reminders, and more.


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