15+ WhatsApp Marketing Messages Examples

With over 2 billion active users, WhatsApp is not only useful for personal communication but also a powerful tool for businesses to engage and interact with their customers.

WhatsApp can unlock all the opportunities for businesses to reach a larger audience, spread awareness about their products or services, and get more sales with simple messages.

However, what makes this platform ideal for your business's growth? WhatsApp's message open rate exceeds 90%, which is higher than emails and calls.

In this article, we are talking about the best WhatsApp marketing message examples you can use for your next marketing campaign.

What are WhatsApp marketing messages?

When businesses send any type of message to their customers on WhatsApp to market their products and services, it is known as a WhatsApp marketing message. They are also referred to as non-transactional promotional messages.

These messages can include special offers, updates about products or services, abandoned cart reminders, or any other relevant information that businesses want to communicate directly to their audience.

It’s not a big strategy, but it plays a vital role in getting maximum output to generate more sales, increase customer retention rates, and build brand presence.

WhatsApp Business helps brands or marketers send personalized messages to customers that feel more familiar and valued.

This is one of the main reasons why giant companies are implementing WhatsApp marketing strategies.

Let’s explore why sending marketing messages on WhatsApp could be impactful for you.

Benefits of WhatsApp marketing messages

Whether it comes to instant communication and effective marketing channels, WhatsApp comes to the top of the list. This instant messaging app makes it easy for businesses to engage with customers effectively.

Discover why your business must go through sending promotional messages on WhatsApp for positive impacts.

• Quick and personalized customer support

  Every business needs to provide top-notch support to its audience, but they even need a platform where they can communicate with customers flawlessly.

  There are many channels out there that businesses can use to communicate with users and provide faster support. Still, WhatsApp is popular for offering immediate assistance and resolution to customer queries and issues.

  It helps businesses send promotional messages directly to their customers and also adds personalization to the message to make it more engaging.

• Cost-effective and efficient

  In today’s competitive landscape, where most other marketing software charges higher costs for subscriptions, the use of WhatsApp for marketing or promotion is a relatively low-cost marketing strategy because the business version of WhatsApp is free to use for everyone.

  You just need to send a message promoting your product or services to the contacts, get the response, and track the result—as simple as that! There is no need to pay an extra dime.

  However, large-scale or enterprise businesses would need the WhatsApp Business API. It can be costly.

• Build a brand presence

  WhatsApp can help businesses target potential customers and build a powerful brand image. With strategically crafted messages that promote brand value, products, and services, companies can gain a competitive edge in the market.

  A business can reach potential customers faster than others, establish a strong bond between customers and the brand, and adequately engage potential buyers until they’re ready to buy.

• Win customer loyalty and satisfaction

  Replying quickly to customers’ queries and building trust with them can help you win their loyalty and increase satisfaction levels.

  Timely messaging creates a solid brand presence in users’ minds, leads to repeat sales, and generates more business opportunities.

• Increase the conversion rate

  The more you are aware of your audience's awareness of your product, the higher the chance they will make a purchase.

  With WhatsApp, you can send messages like product launch updates, special discount offers, abandoned cart recovery messages, follow-backs, and more.

  This can be a precious and powerful marketing strategy to increase your average conversion rate.

Here are samples of WhatsApp marketing messages

Here are over 10 WhatsApp marketing messages examples that you can use to streamline communication and speed up the customer support journey.

WhatsApp marketing message for a new product announcement

When preparing to launch a new product, it's crucial to announce it effectively to create excitement and curiosity among customers. Below is the WhatsApp template for new launch promotion messages that you can copy and send to your contacts.

“Hey [customer name], we’ve got exciting news! 🎉 We've been working tirelessly on something special and it's finally here — introducing the [product name]! Click on the link here and claim your first deal. Cheers!”

“Monsoon season is arriving, and we're excited to introduce innovative products with exciting offers just for you! Check them out now: [product link]”

Discount and offer

Sometimes, to attract more customers for sales and grow steadily, businesses should offer discounts and unique offers to customers. Here are examples of discount and offer messages.

⏳ Grab the deal first! Don't miss out on our [20%] discount offer! Shop [product/category] before it's gone. Visit [website link]

🚨 Flash Sale Alert! 🚨 Get [20%] off on a selected [product/category] for the next [24] hours only. Shop now while stocks last: [website link]

Abandoned cart recovery

The next WhatsApp message template we are talking about is abandoned cart recovery. Sending reminder messages to customers about items left in their shopping carts, enticing them to complete the purchasing journey.

“Hi [name], we noticed you left something in your cart! 😊 Don't worry, [your product name] is still waiting for you! Click here to complete your purchase: [cart recovery link]. Enjoy shopping with us!”

“Hey [name], did you forget about your [product name] in your cart? 😊 Complete your purchase now to enjoy a special offer:– Get over a 30% flat discount! Click here to go back to your car.: [cart recovery link]. Don't miss out!”

Feedback request message template

Collecting feedback from existing customers is an important way for brands to understand user behavior and improve some criteria. Using WhatsApp Business interactive features like quick replies or call-to-action buttons for responses can make the response faster.

"Hi [name], your feedback is so much for us! 🌟 Could you please take a moment to share your feedback on your recent purchase with us? Your input helps us improve our products and services. Click here to leave your feedback: [feedback link]. Thank you!"

"Hi [name], We hope you're enjoying your [product name]! Your feedback helps us serve you better. Could you spare a moment to share your thoughts with us? Tap here to provide your feedback: [feedback link]. We look forward to hearing from you! "

Limited time or limited stock available

The only way to push users to complete the purchasing journey and become prospects for customers is to improve their curiosity. To make it happen, send them a limited-time or limited-stock-available message on WhatsApp.

"🎉 Limited Time Offer Alert! 🎉 Enjoy 15% off on all [products/categories] for the next week only! Don't miss out on this exclusive deal. Click here to shop [website link]. Hurry, the offer ends soon!"

“🚨 Limited Stock Alert! 🚨 Only 10 units left of [product name]! Grab yours before it's gone. Click here to shop [product link]. Don't wait, act fast!"

Exclusive bundle offer

Copy the WhatsApp promotion message template below to encourage customers to buy multiple items together.

“🎁 Buy more, spend less! 💰 Buy [product A] and [product B] together and get 10% off the total price.😍”

Upcoming events

Keep your customers informed about your upcoming event by sending a WhatsApp marketing message.

📅 Save the Date! 🎉 We're thrilled to invite you to our upcoming event: [event name]! Join us for a [brief description of the event]. Mark your calendars for the event and stay tuned for more details. We can't wait to see you there! 😍

Loyalty rewards

The loyalty rewards template empowers you to reach out to valued customers, strengthening their loyalty while driving increased sales.

👋 Hello, [customer name]! We appreciate your loyalty! Earn points with every purchase and unlock exciting rewards just for you. Redeem them by clicking here! [rewards link]. Thank you for choosing us!

Cross-sell or up-sell offer

Suggest complementary products to customers based on previous purchases, encouraging additional sales.

“Did you like the product you purchased recently? You might also like [related product]. Check it out and upgrade your lifestyle!”

“Hi [customer's name]! We noticed you recently purchased [product A]. Did you know we have a special offer on [related product B]? It complements your purchase perfectly and can enhance your experience. Check it out here [link].”

Survey or polls

A great way to improve customers' shopping experiences is to know what they like most and what excites them to buy more.

Hi [customer's name]! Your feedback matters to us. Please answer a quick survey about your recent experience with us. Your insights will help us serve you better. Start the survey here [survey link].

4 Trends in WhatsApp marketing messages

In today’s digital landscape, several key trends are shaping how businesses leverage WhatsApp marketing messages and growth.

Personalization and segmentation

A personalized message is the key trend in WhatsApp marketing. Brands are leveraging this feature to add a personal touch to the message and engage with users. Segmentation strategies based on user behavior and previous history can improve engagement and conversion rates.

User-interactive messages

WhatsApp messages are revolutionizing, and the best thing is a WhatsApp interactive message. Brands are using features like polls, surveys, quizzes, and interactive buttons to engage users and gather feedback. Conversational marketing techniques, such as automated responses and chatbots, are also being integrated to provide instant customer support and facilitate smoother interactions

WhatsApp Business API integration

WhatsApp Business API allows businesses of all sizes to send unlimited messages, automate responses, streamline communication, manage customer interactions, and more.

Chatbots and automation

With the ability of the WhatsApp Business API and artificial intelligence, businesses can build, train, and integrate their chatbot, which can respond to customers’s queries automatically.

Top practices for crafting effective WhatsApp marketing messages

Here are the best practices for crafting effective WhatsApp marketing messages.

1. Make the message concise and simple: It's better to keep your message short, simple, and straight to the point. Removing any kind of spelling error, jargon, or unnecessary content from your message attracts more users and improves their reading experience.

2. Personalization: Including the customer’s name and data based on their preferences makes the message or content more readable and encourages user interactions.

3. Use emojis in the message: One emoji can cut through tens of words and quickly draw the user's attention to your message. In text-based conversations, tone and intent can sometimes be misinterpreted. However, using the right emoji can make your message universally understandable, simplify complex messages, or emphasize key points without relying solely on words.

   You’ll need a resource like Emoji Insta, where you can get a plethora of options to copy and paste emojis into your WhatsApp message to convey your emotions.

4. Use premade templates: It’s recommended to use pre-made WhatsApp message templates, as they are approved by Meta and can get you the best conversion rate. You can easily customize these templates and add your unique entities to delight the users.

5. Add a call-to-action (CTA): Never forget to add a call-to-action (CTA) button at the end of the content. Whether it's visiting a website, making a purchase, or participating in a survey, the CTA should be specific and actionable.

Send marketing messages on WhatsApp with Chatix

If your business is running on Shopify and WhatsApp is the primary marketing channel for your business, the Chatix App is the ultimate source for you.

Fortunately, Chatix App is a WhatsApp Business Solution Provider for Shopify store owners that provides a range of services, like sending broadcast messages. Businesses can create and send pre-approved message templates, manage their broadcast lists, analyze the performance or result, and more.

If you want to streamline and elevate your customer support, make a strong first impression, set the right conversational tone, and regularly nurture them, give the Chatix App a try.

Frequently asked questions

1. Are there any limitations to WhatsApp marketing messages?

There are many limitations you may face. If you are using the WhatsApp Business app, like:

• You can’t send promotional messages to more than 265 contacts.

• Your number can get blocked if you violate the policy.

• You can’t leverage message automation, etc.

However, if you get access to the WhatsApp Business API, you can bypass all these limitations.

2. How do I write a marketing message on WhatsApp?

From keeping content concise to making it personalized and adding CTA to user engagement, there are many steps you can follow to write effective marketing messages on WhatsApp.

Your tone in the message should be user-friendly and conversational, which ensures smooth WhatsApp communication.

3. What types of media can I include in my WhatsApp promotional messages?

You can include text, images, videos, documents, and interactive elements like buttons and quick replies in your WhatsApp marketing message.