15+ WhatsApp Marketing Messages Examples

Did you know WhatsApp messages enjoy an average open rate of 98%, compared to just 20% for email? For online stores, that means your offers, promotions, and updates are almost guaranteed to reach your customers. Shopify merchants in particular can’t afford to ignore this channel—because it’s where customers are most active and responsive.

When it comes to customer communication, WhatsApp stands out as one of the most powerful channels. With over 2.7 billion active users worldwide and an open rate as high as 98%, it has become the go-to platform for businesses that want to connect with their customers in a more personal and effective way. Unlike emails that often go unopened or SMS that feels too transactional, WhatsApp messages arrive just like a chat from a friend—direct, timely, and engaging.

In this guide, we’ll explore 15+ WhatsApp marketing message examples you can start using today. Whether you’re welcoming a new customer, promoting a sale, or asking for feedback, these examples will help you connect better and sell smarter.

What are WhatsApp marketing messages?

WhatsApp marketing messages are business-to-customer communications sent through WhatsApp Business or WhatsApp API. They can be:

• Promotional: discounts, product launches, seasonal sales
• Transactional: order confirmations, shipping updates
• Conversational: reminders, feedback requests, personalized notes

Unlike email or SMS, WhatsApp makes interactions feel more personal—like chatting with a friend instead of reading a generic marketing blast.

Benefits of WhatsApp Marketing Messages

WhatsApp marketing messages offer businesses a direct, personal, and effective way to engage with customers. Here are the key benefits:

1. High Engagement Rates

WhatsApp boasts an impressive open rate of 98%, significantly higher than traditional channels like email. This means your messages are more likely to be seen and acted upon by your audience.

Also read: WhatsApp Marketing vs Traditional Marketing

2. Global Reach with Personalization

With over 2 billion users worldwide, WhatsApp provides access to a vast audience. Businesses can personalize messages to cater to individual customer preferences, enhancing the relevance and impact of their communications.

3. Cost-Effective Communication

Compared to other marketing channels, WhatsApp marketing is often more affordable. Many businesses find it to be a cost-effective way to reach customers without significant investment.

4. Real-Time Customer Support

WhatsApp enables businesses to provide instant responses to customer inquiries, improving customer satisfaction and fostering stronger relationships.

5. Rich Media Integration

Businesses can enhance their messages with images, videos, and documents, making communications more engaging and informative.

6. Automation and Efficiency

WhatsApp Business tools allow for automation of common responses and message scheduling, saving time and ensuring consistent communication.

7. Enhanced Customer Insights

Through WhatsApp Business analytics, businesses can track message delivery, read rates, and customer interactions, providing valuable data to refine marketing strategies.

Incorporating WhatsApp marketing messages into your strategy can lead to improved customer engagement, increased sales, and a stronger brand presence.

Also read: How to Schedule WhatsApp Messages on WhatsApp?

15+ WhatsApp Marketing Message Examples

Here are practical templates organized by use case. Each one is short, effective, and customer-friendly.

New Product Launch WhatsApp Message

Wondering how to write effective WhatsApp advertising messages? Try this sample to reconnect with inactive customers and bring them back to your store.

Discount and offer

Discounts and offers are a proven way to increase sales. Here are some effective WhatsApp message examples.

Abandoned cart recovery

The next WhatsApp message template we are talking about is abandoned cart recovery. Sending reminder messages to customers about items left in their shopping carts, enticing them to complete the purchasing journey.

Feedback request message template

Collecting feedback from existing customers is an important way for brands to understand user behavior and improve some criteria. Using WhatsApp Business interactive features like quick replies or call-to-action buttons for responses can make the response faster.

Limited time or limited stock available

“The best way to drive customers to complete their purchase is by sparking curiosity—send limited-time or low-stock messages on WhatsApp.”

Exclusive bundle offer

Use these WhatsApp promotion message template below to help customers buy more items at once.

Also read the blog on Everything you need to know about Whatsapp CRM

Upcoming events

Let your customers know about your upcoming event by sending a WhatsApp message.

Loyalty rewards

"The loyalty rewards template helps you connect with your valued customers, boost their loyalty, and increase sales."

Cross-sell or up-sell offer

Suggest complementary products to customers based on previous purchases, encouraging additional sales.

Survey or polls

A great way to improve customers' shopping experiences is to know what they like most and what excites them to buy more.

Best Practices for WhatsApp Marketing Messages

Sending messages is easy, but sending them the right way makes all the difference. Here are some quick tips:

1. Keep it short: Customers don’t want long paragraphs. Stick to 1–2 lines, under 150 characters.
2. Personalize: Use the customer’s name and mention relevant products.
3. Use clear CTAs: Always include links or buttons like Shop Now or Track Order.
4. Be respectful: Send during business hours, avoid late-night spamming. Space out your messages to avoid annoying customers.
5. Add emojis wisely: They make messages friendlier but don’t overdo them.

Send marketing messages on WhatsApp with Chatix

If you’re a Shopify store owner using WhatsApp to connect with customers, the Chatix app is built for you.

As a trusted WhatsApp Business Solution Provider (BSP), Chatix lets you send personalized broadcasts, manage customer lists, and analyze engagement performance with ease. It ensures your brand always makes a great first impression, builds trust, and nurtures long-term relationships.

With Chatix, you can streamline support, set the right tone, and stay closer to your customers—all inside WhatsApp.

Frequently asked questions

1. What are WhatsApp marketing messages and why are they important?

Ans: WhatsApp marketing messages are personalized texts sent to customers for promotions, updates, and engagement. They’re important because they get up to 98% open rates, much higher than email.

2. How can Businesses use WhatsApp messages for marketing?

Ans: Businesses can send promotions, discounts, abandoned cart reminders, shipping updates, and feedback requests to boost sales and customer loyalty.

3. What are the limitations of WhatsApp marketing messages?

Ans: If you use the free WhatsApp Business app, you’re limited to sending promotional messages to around 256 contacts at once, and risk being blocked for policy violations. Automation and bulk campaigns aren’t possible. With the WhatsApp Business API, you get higher limits, automation, and advanced features.

4. How do I write an effective WhatsApp marketing message?

Ans: Keep your message short, personal, and clear. Use the customer’s name, highlight the main benefit, and always add a call-to-action (CTA) like “Shop Now” or “Claim Offer.” A friendly, conversational tone works best to drive engagement.

5. What media can I include in WhatsApp promotional messages?

Ans: You can send text, images, videos, documents, and interactive elements like buttons and quick replies. Using rich media makes your campaigns more engaging and boosts click-through rates.

6. How to send promotional messages on WhatsApp?

Ans: You can send promotional messages through the WhatsApp Business API or approved third-party tools. Unlike the free WhatsApp Business app, which restricts bulk promotions, the API lets you send personalized campaigns, automated offers, and interactive messages at scale—while staying compliant with WhatsApp’s policies.