9 Essential WhatsApp Business App Features You Need to Know
Published: April 28, 2025
Can you imagine a day without WhatsApp? Sounds scary!! It shows how WhatsApp has been associated with our daily lives.
Since WhatsApp was introduced, it has become an inseparable part of our lives. Everything is on WhatsApp, from routine conversations to business chats! Later, WhatsApp Business emerged, and business people began to rely on the application for their business conversations, messages, and communication.
Did you know that WhatsApp Business has some powerful features that are made just for companies like yours? Chatix app helps you save time, help customers better, and make more sales, whether you're only starting or are looking to expand.
Today, we are taking you to the most interesting WhatsApp Business features you can not miss! (Also, we will share how to utilize WhatsApp Business for an online business). These features are game-changers for businesses; let's look at them!
List of 9 Useful WhatsApp Business App Features
1. Business Profile
With the business WhatsApp app, you can make a page just for your business that has all the important details, like a description of your business, email address, actual address, and website. This makes finding easier and offers potential customers key information at their fingertips.
How do I make a Business Profile?
- Download the WhatsApp Business App and set it up.
- Add your phone number to the WhatsApp Business App.
- Go to settings. You will have the option to customize your business profile to reflect your business in the way closest and clearest to the customer.
2. Quick Replies
If you often get the same questions like "What are your prices?" or "Is this available?" Quick Replies are a lifesaver. You can save and send messages you send often with this WhatsApp business tool. This makes it easier to answer quickly and keeps the conversation going smoothly.
It's also possible to change any saved quick answers on this page. To change a quick comment, click on it, and the edit screen will appear. After making changes, don't forget to save them.
3. Labels to Organise Chats
Adding labels to messages is an innovative feature in WhatsApp that helps you organize conversations while keeping track of how you connect with customers. That makes it easier to keep track of conversations and follow up on them: you can label chats to put them into groups.
You can tag chats as:
🔵 New Enquiry🟡 Order Confirmed
🟠Payment Pending
🟢 Delivered
🔴 Follow-up Required
4. Away Message
WhatsApp Business has a feature that lets you set automated replies so that you constantly stay in touch. For example, businesses can set up an instant WhatsApp auto-reply for new messages or hide messages when they're not in use.
These days, communication moves quickly. You can schedule automated responses to be sent afterward using the WhatsApp Business app. You may be on a break or outside office hours and can't respond immediately. You can set up an automatic response message for when you're unavailable with Away Messages.
5. Catalogue Features
For small businesses, this is one of the best benefits! You can include pictures, prices, and details of your items or services in WhatsApp. Once you've done these things, your collection will be ready for people to look at your services or goods and place orders right in WhatsApp. People can look through your store and ask questions without leaving the app. It's like having a little shop right in your chat. Perfect for service providers and vendors!
6. WhatsApp Business API
You can ask for a green tick mark to appear next to your business name if you use the WhatsApp Business API (for bigger companies). This establishes your brand as reliable and trustworthy.
This feature isn't open to all users of the free app, but it's good to know if you want to grow in the future. People will feel more comfortable reaching you if you do this.
7. Short Links
Clicking on a “click to chat” link ( wa.me/1234567890) in WhatsApp will start a conversation with your business right away. This option to create WhatsApp links is very useful as you can chat with anyone or directly send this to start chatting. You can also change it by adding a templated message like.
Send this link to:
- Your website
- Instagram bio
- Facebook page
- Flyers or business cards
8. WhatsApp Web
Business users can talk to customers from desktops using the "Go to WhatsApp" web. People working in places with many customers daily will find this helpful because it makes it easier to do more than one thing at once.
To use WhatsApp Web, click the link and use your phone to read the QR code. WhatsApp Web lets you talk with up to 6 operators from one phone.
9. Language Support
Since countless companies worldwide use WhatsApp Business, it makes sense that it can be used in more than one language. You can change the language of the app's layout with the Language Support feature in WhatsApp Business. There will be options, settings, and buttons in your chosen language. These things can be used:
- Business owners who are more comfortable in their local language
- Teams that speak different languages
- Communicating more naturally with your customers
Also read: Complete Guide to WhatsApp + Shopify Integration
Conclusion
WhatsApp Business isn't just a chat app; it's an intelligent application that lets you quickly, personally, and professionally connect with your users. The best part? Many of these features are free and straightforward.
You only need a little time to look around and set them up. You don't need to know anything about technology. You'll find it much simpler to maintain contact with your clients and encourage repeat business after you do. If you haven't started using WhatsApp Business yet, now is the time. Made for companies like yours, it's easy to use yet incredibly effective.
FAQ (Frequently Asked Questions)
Q1: Is WhatsApp Business free to use?
The WhatsApp Business app is free and very simple for anyone to use.
Q2: Can I use WhatsApp Business and Personal WhatsApp on the same phone?
Absolutely, but you'll need two separate phone numbers, one for each app.
