Everything about WhatsApp Shopping

With over 1 billion active users, WhatsApp is one of the greatest marketing channels, especially for eCommerce businesses.

Where giant eCommerce businesses sell through websites or online stores, meanwhile, many small or medium companies use WhatsApp platforms to sell products or services online. This is known as WhatsApp Shopping.

In this guide, we’ll show you everything you need to know about WhatsApp shopping, catalog features, selling products, and more.

Learn here to grab the best opportunity that WhatsApp has brought to the table.

What is WhatsApp Shopping?

The way we sell or promote products through WhatsApp has completely changed since the WhatsApp Business version.

It helps businesses connect with users, promote products, set up automated messages, schedule messages, and more.

WhatsApp shopping is also one of the features that allows users to sell their products directly through WhatsApp.

WhatsApp Shopping leverages WhatsApp Business tools, including product catalogs, quick replies, automation, bulk messaging, and digital payments.

Benefits of WhatsApp Shopping

WhatsApp is a meaningful way to connect brands and customers. By engaging with customers on platforms people use daily, businesses can boost user shopping experience and improve relationships.

Here’s how WhatsApp Shopping can increase user engagement and sales.

1. Easy Communication 💬

Users spend around 30 minutes daily on WhatsApp, which means communication through WhatsApp is easy and engaging for businesses.

Customers can directly message businesses for inquiries, orders, or support, leading to more personalized interactions. Companies can answer questions and resolve issues instantly, fostering quicker decision-making for customers.

2. Personalized Shopping Experiences 🛒

Businesses can send product recommendations, business updates, promotional offers, and various messages by adding personalization. Customers can relate to personalized messages and feel more valued.

3. Higher Sales Rate 📈

WhatsApp makes the buying journey simple for customers and improves their shopping experience by offering product catalogs, automation, and more features. As a result, more customers complete their purchases, and fewer abandon carts.

4. Mobile Centric Approach 📱

WhatsApp lets customers shop anywhere without switching to other devices and integrates everything into one platform like browsing, inquiries, and payments.

That’s why it is considered a mobile-centric approach.

5. Streamline Customer Support 🤝

WhatsApp makes shopping easier by combining fast customer support with a smooth shopping experience. Whether you're looking for help with an issue or need an update, you can get quick assistance, making your shopping feel effortless and stress-free.

How does Whatsapp Improve Customer Experience?

6. Cost-Effective Strategy 💰

Using WhatsApp, brands can directly reach millions of people globally and sell products without spending heavily on advertising and marketing.

How to Set Up WhatsApp Shopping Effectively?

This step-by-step guide will walk you through creating an exclusive product catalog, and how to utilize it to boost business sales effectively.

You will also learn the process of using features like quick replies and automated messages to streamline your sales process.

1. Set Up a WhatsApp Business Account ✅

Having a WhatsApp Business account is a must to set up WhatsApp shopping. Follow the steps below:

• First, create a WhatsApp Business account.
• Complete your profile by adding essential details like your business name, logo, contact information, description, etc.
• Make sure your profile looks engaging for users.
• You can also include your business address and hours.

2. Create an Attractive Product Catalog 🛍️

Creating a WhatsApp shop means setting up a product catalog. Simply upload high-quality images of your products along with detailed descriptions, pricing, specifications, and links.

Remember, keep your popular products in the highlight section to grab the users’ attention.

This feature is the same as Facebook collections and gets an option easily by tapping on the three dots.

3. Leverage Quick Replies and Automation 🤖

You can set up quick replies for most asked questions like return, payment options, shipping details, stock availability, etc. Relying on chatbots and automation can save you time and answer every query.

5. Promote Your WhatsApp Shop 📢

Talk about your WhatsApp shop across all channels and social media platforms such as Instagram, Facebook, email newsletters, and websites. Even you can share the QR code or contact number, so users can directly connect with you.

6. Leverage Personalization 🧑‍💻

Use customer data to offer personalized product recommendations and exclusive discounts. A customized shopping experience makes your customers feel valued and keeps them coming back.

Make WhatsApp Shopping with Chatix that Stands Out

The Chatix app comes to the top of the list to handle customer inquiries, making their shopping experience smoother.

Amazing Catalog Management

WhatsApp shopping is all about showing the collection of products in a way that grabs a user's attention and holds it for longer. With the Chatix app, you can upload product images, information, and pricing in bulk quickly.

A clear and well-organized catalog makes the user journey simple and helps them find what they’re looking for.

Quick Customer Support

Chatix offers a shared team inbox where multiple agents can collaborate and handle inquiries on a single platform, ensuring quick support. Even using a live chat option, businesses can guide customers through the catalog and resolve issues quickly.

Real-time Communication

Unlike emails, WhatsApp is known for real-time communication, where businesses can resolve issues quickly on a single platform, which significantly enhances the customer experience.

Other features, such as instant messaging, multimedia sharing, and automated responses, allow businesses to streamline customer support processes.

Automated Messages

The major feature of the Chatix app is automated messages that save time, effort, and money. This simple feature makes shopping feel personalized and encourages customers to keep coming back.

Less Human Interference

WhatsApp automated messages can significantly reduce the need for human interference by handling routine tasks and common interactions without the involvement of a human agent.

Final Thoughts

Whether you are running a local store or doing international business, WhatsApp shopping is changing the way customers interact and purchase products.

It makes it easier and more personal for customers to explore and purchase products without leaving the platform. From small local to large businesses, companies are finding success by connecting directly with their customers through WhatsApp.

If you are running a Shopify store and WhatsApp is your major marketing channel, third-party apps like Chatix can take WhatsApp marketing and user shopping experience to the next level.

Are you ready to embark on your journey? Install the Chatix in your store, and let it handle your major tasks.

Frequently Asked Questions

1. Do I need a website to set up WhatsApp Shopping?

You don’t need to have a website to set up WhatsApp Shopping. Simply create your business account on WhatsApp, upload your product catalog, and provide a good shopping experience to customers.

2. Can I Integrate WhatsApp Shopping with Other Platforms?

Yes, you can integrate WhatsApp shopping with CRM software, various payment gateways, and other tools to manage order management, product recommendations, and personalized customer experience.

3. How do customers find my WhatsApp shop?

Once you create a WhatsApp shop, you’ll get a link to share on social media platforms, websites, and emails. So more audiences can explore your catalog and buy instantly.

4. Can I shop from international businesses via WhatsApp?

Yes, WhatsApp isn't restricted to only specific geolocation. You can contact international businesses and shop for products.

5. How do I view a product catalog on WhatsApp?

When you visit a profile of any business on WhatsApp and if they have a catalog set up, you’ll see a “Catalog” button or a product icon in their chat window. Tap on it to browse products.