How to Increase Sales on Shopify Store? 16 Ways to Get More Sales

Running a Shopify store is exciting, but getting consistent sales can be tricky. You may have a great product and a beautiful store, yet customers aren’t buying as much as you hoped.

Over 90% of new Shopify stores struggle to make consistent sales in their first year? Many store owners launch with excitement, only to realize that getting traffic is easy—but turning visitors into paying customers is the real challenge. If you’ve been wondering why your Shopify sales aren’t growing as fast as you’d like, you’re not alone.

The good news? With the right strategies, you can increase your Shopify sales, attract more customers, and grow your revenue. In this guide, we’ll explore 16 proven ways to boost sales on your Shopify store. These tips are easy to follow, practical, and designed for any store owner, whether you’re just starting or looking to level up your business.

Why Most Shopify Stores Struggle to Get Sales?

You might be promoting your products across social media and running ads, but if your store isn’t converting, there’s usually a reason behind it. Let’s look at some common causes.

1. Poor website experience: If your store is confusing or slow, shoppers leave quickly. Keep your layout clean, navigation simple, and checkout process short.


2. Lack of trust: Missing elements like reviews, return policies, or security badges can stop customers from buying. Build credibility by being transparent.


3. Not optimized for mobile: With nearly 30% of purchases made on mobile, your store must be responsive and fast on all devices.


4. Weak product information: Customers decide based on what they read and see. Use clear product titles, details, and high-quality images.


5. Wrong audience targeting: Getting traffic from irrelevant searches only increases bounce rates. Focus on keywords and ads that reach your actual buyers.


6. Poor customer support: A delayed reply can cost a sale. Quick, friendly support builds confidence and loyalty.


7. No offers or discounts: Simple promotions like BOGO deals, free shipping, or festive discounts can instantly attract more buyers.


8. Uncompetitive pricing: Research what your competitors charge — if you’re too high without added value, shoppers will go elsewhere.


9. Limited payment options: Offering only one or two payment methods can frustrate international customers. Add PayPal, cards, UPI, and more to make checkout easy.

💡 Pro Tip: Want to learn how WhatsApp can simplify customer support and re-engagement? Check out our guide on WhatsApp Marketing for Shopify Stores.

16 Smart Ways to Increase Shopify Sales

1. Optimize Your Product Pages

Your product page is where most sales decisions happen. If it’s not convincing, customers may leave without buying.

• Use High-Quality Images and Videos



Images speak louder than words. Use multiple photos showing your product from different angles. Short videos demonstrating the product in use can increase trust and encourage purchases.

• Write Benefit-Driven Descriptions



Instead of just listing features, explain how the product solves a problem or makes life easier. Use clear and simple language that your audience understands.

• Highlight Features and Customer Reviews



Include key product details like size, color, and material. Show customer reviews and ratings to build trust—people buy what others recommend.

2. Simplify Checkout Process

A complicated checkout can lose customers. The simpler and faster it is, the more people will complete their purchase.

• Allow guest checkout so users don’t have to create an account.
• Offer multiple payment options like credit cards, digital wallets, and UPI.
• Reduce unnecessary steps and distractions during checkout.

The easier it is to pay, the more likely customers will complete their purchase.

3. Improve Your Store’s Speed and Mobile Experience

A slow website is a major reason for lost sales. Customers expect pages to load in seconds, especially on mobile devices.

• Test your site speed using Google PageSpeed Insights.
• Compress images and remove unnecessary apps or scripts that slow your store.
• Ensure your Shopify theme is mobile-friendly because most people shop on their phones.

A fast and smooth shopping experience increases the chance of customers completing their purchase.

4. Build Trust with Transparency

Customers buy from brands they trust. To earn that, show real reviews, clear refund policies, and visible contact info. Use secure payment gateways and honest shipping timelines. The more you build reliability, the stronger your long-term customer base becomes.

Show them you’re credible by:

• Add customer reviews and ratings to your product pages.
• Feature testimonials from happy customers.
• Share customer photos or user-generated content to show real-life use.

When potential buyers see others enjoying your products, they’re more likely to make a purchase.

5. Provide Personalized Customer Support

Excellent support goes a long way. A quick and helpful response can turn doubts into sales. Use WhatsApp auto replies or greeting messages to make customers feel heard instantly. The more personal your approach, the stronger your connection — and the higher your chances of repeat sales.

6. Engage Customers with Live Chat and Support

Many shoppers abandon carts simply because their questions go unanswered. A live chat tool or chatbot solves this instantly by helping them in real time.

• Use live chat or messaging apps to answer questions instantly.
• Respond quickly to inquiries to show reliability.
• Provide 24/7 support if possible for global customers.

7. Use WhatsApp Marketing

With over 2 billion users, WhatsApp is where most of your customers already are. It’s faster and more personal than email. Using tools like Chatix App, you can send product updates, recover abandoned carts, and run promotional broadcasts — all in one place. It helps you build real conversations that convert.

8. Offer Deals & Discounts

Everyone loves a good deal! Limited-time offers or festive discounts can nudge users to act fast. Try ideas like:

• Offer limited-time discounts or seasonal offers.
• Use bundle deals or “Buy One, Get One” offers to increase the average order value.
• Showing low stock alerts or countdown timers to create urgency.

Scarcity and special offers can encourage hesitant customers to make a purchase.

9. Upsell and Cross-Sell Smartly

Upselling: Offer a premium or upgraded version.

Cross-selling: Suggest related items (like a matching accessory).

Upselling and cross-selling can increase revenue without acquiring new customers. Done right, both methods can increase your average order value (AOV) while improving customer experience.

• Maximize revenue by suggesting related or complementary products.
• Recommend items on the product page (“Customers also bought…”).
• Offer upsells at checkout like a premium version or accessories.
• Offer a premium version or accessories as an upsell.

10. Offer Free Shipping or Easy Returns

High shipping costs and strict return policies can stop customers from buying

• Offer free shipping for orders above a certain amount.
• Make your return policy clear and easy, so customers feel safe purchasing.
• Highlight these benefits on your product pages and during checkout.

This builds trust and encourages customers to hit “Buy Now.”

11. Build an Email List

Email marketing is essential for repeat sales and customer engagement.

• Offer discounts, free guides, or newsletters to encourage visitors to subscribe.
• Send personalized emails with product recommendations or special deals.
• Use abandoned cart emails to remind shoppers about items they left behind.

12. Diversify Your Marketing Channels

Don’t depend on one platform. Use a mix of Instagram, Facebook, WhatsApp, and email marketing to reach a broader audience. Customers trust other customers. This helps your brand stay visible and relevant, even when one channel slows down.

13. Run Targeted Ads

Paid advertising can bring new customers to your store and can help you reach the right audience quickly:

• Use Facebook and Instagram ads to target specific audiences.
• Try Google Shopping ads to reach buyers actively searching for your products.
• Use retargeting ads to remind visitors who didn’t buy the first time.

14. Collect and Use Feedback

Ask customers what they think after a purchase. Their opinions can help you improve everything from product quality to the shopping experience. Tools like WhatsApp surveys (available with Chatix automation) & ready to use feedback message templates make it easy to collect and manage responses.

15. Optimize Your Store for SEO

No matter how great your store looks, it won’t bring sales if no one finds it. Organic traffic is a powerful way to increase sales without paying for ads. Over time, SEO builds steady, organic traffic — the kind that converts best.

• Use relevant keywords in product titles, descriptions, and meta tags.
• Create helpful blog content that solves problems related to your products.
• Build quality backlinks to improve your site authority and rankings.

SEO helps your store show up in search results, bringing in customers actively looking for your products.

16. Analyze Your Competitors

Study what’s working for others in your niche. What kind of deals, product photos, or content are they using? You don’t have to copy — instead, adapt and improve those ideas for your audience.

Best Shopify Apps to Increase Sales

Choosing the right apps can transform your store into a sales machine. Here are some of the best apps in 2025 that help Shopify merchants boost conversions:

1. Chatix – WhatsApp Marketing & Cart Recovery

• Engage shoppers on WhatsApp with automated flows, reminders, and promotions.
• Recover abandoned carts quickly by sending personalized messages.
• Build stronger customer relationships with real-time support.

👉 Try Chatix App from Shopify Store

2. Klaviyo – Email & SMS Marketing

• Create powerful automated campaigns for abandoned carts, product launches, and upselling.
• Advanced segmentation helps send the right message to the right customer.
• Detailed analytics to track ROI from email and SMS.

👉Try Klaviyo at Shopify App Store

3. OneClickUpsell (OCU)

• Add post-purchase upsells and one-click add-ons at checkout.
• Helps increase Average Order Value (AOV) without disrupting the buying journey.
• Customizable offers tailored to customer behavior.

👉Try One Click Upsell App at Shopify Store

4. Yotpo – Reviews & Loyalty

• Collect product reviews and ratings to build trust.
• Create loyalty and referral programs to increase repeat purchases.
• Integrates with social platforms to showcase UGC.

👉Try Yotpo App at Shopify Store

5. ReConvert – Thank You Page Builder

• Turns your thank-you page into a sales opportunity with personalized offers.
• Add upsell products, discount codes, and surveys post-purchase.
• Great for improving customer retention.

👉Try Reconvert App at Shopify Store

6. Hotjar – Behavior Analytics

• Understand how visitors interact with your store using heatmaps and session recordings.
• Identify why customers drop off and where to improve UX.
• Use data to guide CRO (conversion rate optimization) strategies.

👉Try Hotjar at Shopify App Store

7. Bold Product Bundles

• Offer product bundles and discounts to increase sales volume.
• Create mix-and-match promotions to encourage larger purchases.
• Works well for seasonal sales and promotions.

👉Try Bold Bundle at Shopify App Store

How Chatix Helps You Grow Shopify Sales?

Running a Shopify store can be tough, especially when customers abandon carts or don’t come back. Shopify merchants often face two big issues — abandoned carts and low repeat purchases. That’s where the Chatix App helps—it solves both by keeping your customers connected on WhatsApp — the platform they trust most.

Chatix lets you recover lost carts with friendly reminders, share exclusive offers, and keep buyers updated in real time. It also builds stronger customer relationships by making communication personal and effortless. In simple terms, Chatix helps you sell more, spend less, and keep customers happy—all through WhatsApp.

In short, Chatix helps you sell smarter and build better relationships, turning conversations into conversions.

Final Thoughts

Increasing sales on your Shopify store isn’t about luck—it’s about strategy. By optimizing your product pages, improving your store experience, using promotions wisely, and engaging with your customers, you can boost revenue and grow your business.

Start small: improve your product pages, engage more on WhatsApp, and build trust. Start implementing these 16 strategies today, track the results, and watch your Shopify sales climb steadily. Remember, consistent effort and testing what works best for your store is key to long-term success.

With tools like Chatix, you can simplify communication, recover more carts, and steadily grow your revenue — all while giving your customers a better experience.

Also Read: Top 10 Advanced Shopify Plus Features list

Frequently Asked Questions

1. How can I increase Shopify sales quickly?

Focus on optimizing product pages, offering discounts, improving site speed, and using email marketing and ads to reach more customers.

2. What’s the best way to boost average order value?

Use upselling and cross-selling, bundle deals, and premium product recommendations at checkout.

3. How important is mobile optimization for Shopify stores?

Very important. Most customers shop on mobile, so a fast, mobile-friendly store improves conversions significantly.

4. Can social proof really increase sales?

Yes. Customer reviews, testimonials, and photos build trust, making visitors more likely to buy.