How to Increase Sales on Shopify: 11 Ways to Get More Sales
Published: January 17, 2025
Creating a Shopify store is easy, but getting sales and conversions is much harder. Most of the new store owners struggle to drive traffic, increase sales, and stand out in the competitive niche.
It can be challenging and frustrating, but with the right strategies and techniques, you can achieve the goal of weekly sales.
For many small businesses, the biggest reason to fail is not refining the marketing strategy to boost sales and reach more target customers.
This guide will show you reasons why you are not generating a good amount of sales and give tips to boost your Shopify store’s visibility, attract new customers, and increase sales.
Why Do Your Stores Fail to Generate More Sales?
You post about your business or products on social media, and users start to come, but none of them convert; the reason could be anything like technical issues, product appearance, pricing, etc.
Promoting on social media or online forums, referrals, and many other traditional ways are good for generating a bunch of sales, but you can't rely on them forever.
Here are some reasons why you are failing to generate more sales; you should fix the issues now.
- Poor website user experience (UX): If your website is difficult to navigate, customers may leave before completing a purchase. Make sure the product categories and navigation menu are clear, and customers can find what they need quickly.
- Lack of customer trust: Trust is an important factor in boosting sales on a Shopify store. Many e-commerce brands ignore adding social proof, badges, mentioning legal information, and more. Make sure you are maintaining transparency with customers and resolving their issues.
- Not mobile-friendly: 29%+ of global users make weekly purchases using their mobile devices. Therefore, making the Shopify store mobile-friendly and improving their experience is essential to getting maximum benefit.
- Not-perfect product details: Customers look at the product details first, like description, features, price, and images, and buy later. Provide details about your products, so users can clearly understand the value and make purchases.
- Wrong audience: If your website is ranking on irrelevant keywords and getting visitors who aren't interested in your business, it can lead to a higher bounce rate. That is a huge mistake store owners make, so focus on targeting the right audience.
- Poor customer support: One of the major elements in any successful business model is customer support. Providing satisfactory support can increase customer retention, trustability, and sales on Shopify.
- No promotions or discounts: Offering promos, exciting deals, and discounts can attract more customers and boost sales and revenue. Promos like free shipping, 50% off, BOGO offers, etc., are enough to convince users to make a purchase.
- Competitive pricing:Pricing is a crucial factor in eCommerce business; it's where people decide to buy a product or not. If your competitors provide more affordable pricing, the user will likely leave their purchase incomplete with your brand.
- Multiple payment options:Most customers will abandon the checkout stage if your Shopify store doesn’t accept multiple payment methods like credit and debit cards, PayPal, and other methods. Limited payment methods or not having a preferred payment option negatively impact international transactions.
Top 10 Tips to Increase Sales on Shopify
Whether you are a beginner in the eCommerce business or hoping to scale your Shopify store, we’ve collected the most impactful techniques to boost your sales.
1. Focus on WhatsApp Marketing
You may have heard that WhatsApp has around 2 billion active users, and your targeted audience could also be there on this platform. So promoting your product and engaging on WhatsApp is important for you.
You can run multiple messaging campaigns, connect with your audience, promote your business, and share new updates on the WhatsApp platform.
Users tend to open and read messages faster on WhatsApp than email or call. That's why paying attention to WhatsApp marketing is crucial for Shopify store owners.
Thanks to the Chatix app, the WhatsApp marketing app for Shopify lets you handle all marketing campaigns and manage customer inquiries in one place.
2. Provide Personalized Customer Support
Customers pay close attention to your support rather than product pricing and details. In that case, WhatsApp can be a game-changing platform where you can connect with customers and provide personalized support with automation.
Moreover, personalization means that when a customer sends a message to you for the first time, welcoming them with a greeting message is essential for any business.
3. Crafting Compelling Product Descriptions and Images
As we described earlier, customers look at the product details first, like description, features, price, and images, and then decide whether to buy or not.
Therefore, mentioning every detail is essential to holding customers longer in your store and explaining the product’s value.
Make sure the product description is easy to read and highlight the solution and product features.
4. Make Shopify Store SEO-Friendly
Search engine optimization (SEO) is a key strategy for driving organic traffic, building the brand, generating sales, and more.
Luckily, Shopify manages all SEO-related practices automatically, like giving meta fields, speed, image formats, canonical, sitemap, robots.txt, etc.
SEO is an ongoing process that never ends and always evolves.
5. Offering Discounts and Promotions
Experts suggest that offering discounts and promotional deals is the go-to strategy to grab customers' attention and increase the average order value.
There are many types of deals and exciting offers you could provide to increase sales on Shopify stores, like free shipping offers, BOGO offers, selling at 30% off price, and more.
You can also offer memberships and promo codes to make customers aware of your business.
6. Add Chatbots and Live Chat to Your Store
Boosting conversions and sales is not easy until you add real-time assistance like a live chat widget or chatbot to your Shopify store.
Customers have tens of questions to be answered quickly while purchasing products, so solving them with a chatbot or live chat in real time is a big advantage.
If you have not started to use it to improve customer experience, it’s time to integrate them into your store and leverage their effectiveness.
7. Upselling and Cross-Selling
If you are in the eCommerce industry, you may be familiar with upselling and cross-selling. Both are sales strategies that help you grow your average product value.
Upselling is a technique to sell more expensive or superior products customers already own. For instance, if a customer adds t-shirts to their cart, you can show pants, shirts, glasses, and other related options.
And cross-selling is a technique that encourages a customer to purchase additional, complementary products along with their primary purchase.
These strategies don’t just improve your sales and re-engage your visitors to keep them.
8. Increase Trustability and Authority
Shoppers make their purchasing decisions from the store they trust the most. And in that case, trustability and authority factors have a positive impact on sales.
You can add many trust signals to your store, such as showcasing satisfied customer reviews, making your store secure, providing return policy details, providing support services, and more.
building trust can be achieved through transparent communication, delivering on promises, and providing exceptional customer service.
9. Run a Survey or Collect Customer Feedback
Running surveys and collecting feedback can help you understand what your customers feel about your business. The customer shares their personal views about the product or customer service they had with your store.
The feedback tells you how they feel about your business and which area needs to improve.
They are like the secret weapons that help you improve customer shopping experience and increase sales. Want to boost sales? Try Whatsapp Automation for Shopify
10. Use Various Marketing Channels
To increase the sales ratio on the Shopify store, it’s great to leverage multiple marketing channels to reach your target audience, engage potential customers, and drive conversions. Your customers are on every platform, like Facebook, WhatsApp, Instagram, LinkedIn, and more.
So don’t just stick to one platform only; start to promote on all platforms.
11. Analyze Your Competition
The last thing you should never forget is competitor analysis. Look at your ideal competitors, what they are doing, and how they are attracting customers to get more sales.
If they are outranking your store and making lots of sales, which means you should also follow them.
Find out their strategies and implement them into your business after making some changes.
Final Thoughts
These are the reasons why you can’t generate more sales on the Shopify store and ways to fix those issues.
The tips discussed in this article don’t seem easy to implement, and you don’t need to follow everything at once.
Just analyze your business and competitors to figure out how to win customer trust and lead them to make a purchase.
From providing high-quality customer support to running marketing campaigns to attract more customers, the Chatix app has covered all the aspects of achieving success with its Shopify store.
