WhatsApp Automation for Shopify: Boost Your Conversions

WhatsApp is one of the giant digital communication platforms with over 2 billion active users worldwide.

Since every business started using WhatsApp as a marketing and communication channel, this platform has launched many features that could help businesses maximize conversions.

With WhatsApp automation, you can send greeting messages, away messages, reminders, and order confirmations. That saves your time and improves your productivity.

In this article, we’re covering everything you need to know about WhatsApp Automation and how to leverage it for business through the WhatsApp Business API.

What is WhatsApp Automation?

WhatsApp automation refers to the process of automating messaging workflow, streamlining customer support, reducing repetitive tasks, etc.

This can be applied for both personal use and business purposes to save time, reduce efforts, and increase response time.

WhatsApp automation is typically achieved through third-party tools, the WhatsApp Business API, or integrations with customer relationship management (CRM) systems.

Benefits of Using WhatsApp Automation

There are numerous benefits to automating messages on WhatsApp. Some of them are described below

Improved Customer Response Time

Automation can help you send messages automatically when customers ask any questions, even if you are busy, which improves customer response time and answer their common queries quickly. You can also learn how to create whatsapp link for free?

Cost Efficiency

With the help of WhatsApp automation, businesses can automate their repetitive tasks and reduce the need for more support agents. This not only cuts down on operational costs but also frees up human agents to focus on more complex or high-priority tasks.

Save Time and Efforts

One of the great benefits of WhatsApp automation is that it can save time, resources, and effort by automating repetitive tasks and streamlining communication workflows.

Increased Customer Satisfaction

Ultimately, WhatsApp automation helps answer or resolve customer inquiries quickly, leading to a better customer experience, personalized interaction, and timely reminders, leading to increased customer satisfaction and fostering stronger relationships with customers.

Drive More Engagement

WhatsApp is the highest engagement-driven channel compared to emails, SMS, and phone calls. By automating WhatsApp messages, you can improve customer experience, drive engagement, and generate more leads.

Many Use Cases of WhatsApp Automation

WhatsApp automation simplifies the way we capture leads, get sales, and communicate with customers. It is used in various use cases, which are described below.

Let’s delve into each use case in more detail.

Automate Reminder Notifications

WhatsApp helps you send reminders and updates regarding your business to a large base of contacts. But it can be a headache if you do it manually.

Stop wasting time on manual efforts to send reminders about the loan EMI, fees, subscription fees, and more. Automating these reminder notifications can improve your work efficiency and collect more payments quickly.

The Chatix app has designed pre-built templates that you can easily customize, edit content, and send to your customers.

Set Up a Greeting or Welcome Message

A good conversation can’t happen until it starts with greetings!

Welcoming users when they send messages for the first time is important for all businesses. Users who receive a greeting message are 33% more likely to engage with your business because it provides value.

Moreover, it also makes a positive first impression, introduces your business to visitors, keeps them engaged, and sets expectations for your interaction.

Want to know more about WhatsApp Business greeting messages? Checking this guide might be helpful.

Recover Abandoned Carts

One of the best use cases of WhatsApp Business Automation is sending abandoned cart recovery notifications on WhatsApp.

Abandoned carts are the biggest fear for those who are running an e-commerce store. Nearly 80% of customers abandon their purchase and do not finish the checkout process.

But there’s a trick to retaining your customers and recovering abandoned carts. You can automate abandoned cart recovery messages on WhatsApp with the help of Chatix and increase customer retention.

Personalized Product Recommendations

Chatbots examine past interactions and purchases and then propose pertinent products or services to individual customers.

With message automation, you can even schedule and send personalized product recommendations based on customers’ interests, preferences, and behavior.

Automated product recommendations enhance the customer experience, boost engagement, and increase sales.

Provide Latest Updates and News

WhatsApp automation allows you to send the latest updates, new product launches, business news, and notices to customers. Just type the message, select contacts, schedule the time, and hit the “Send” button.

Provide After-Sales Support

Support is the key to growing any business, and statistics suggest that 96% of customers avoid purchasing from brands that don’t provide quality customer support.

Also, you can set up automated responses for common queries that users might get after purchasing your products and services.

Set Up WhatsApp Automation with the Chatix app

Suppose you are running a Shopify store, good news for you. Thanks to the Chatix app, you can take your WhatsApp marketing to the next level.

It provides various features like sending broadcast messages, integrating a chat widget with the Shopify store, quick replies to frequently asked questions, a shared team inbox, and many automations that put your store on autopilot.

Chatix is the most complete and smartest engagement suite built on official WhatsApp Business APIs for Shopify store owners that helps you set up many types of automation, including order confirmation, delivery updates, abandoned cart reminders, application dropoff reminders, & much more easily.

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Conclusion

WhatsApp Business automated messages help businesses improve response times, decrease the effort of their representatives, boost customer satisfaction, and cut costs. Overall, it makes the client communication processes more efficient.

Simply put, WhatsApp automation makes responses faster, improves work efficiency, and decreases the need for more support agents.

Hope this guide explained everything well about WhatsApp Business automation!