Day Wise
Must Have Green Monday WhatsApp Templates for Businesses
The holiday shopping season is in full swing, and while many marketers focus on Black Friday and Cyber Monday, there’s a powerful but often overlooked event that deserves your attention: Green Monday. First coined by eBay back in 2007, it refers to the second Monday of December, when a surge of last‑minute online purchases happens as customers scramble to get gifts before Christmas.
For e‑commerce businesses, this offers a golden opportunity: a chance to capture high‑intent buyers and convert them with smart, timely campaigns.
In this post, we’ll walk you through what Green Monday is, why it matters for your store (and for platforms like Chatix), and then lay out a step‑by‑step checklist you can use to plan, promote and leverage the day effectively.
What is Green Monday?
Green Monday happens each year on the second Monday of December (or specifically "the last Monday with at least 10 days before Christmas". The “green” refers to dollars spent (or sometimes eco‑friendly online shopping). It reflects that period when shoppers realise the clock is ticking and make purchases accordingly. For many online stores it ranks as one of the busiest days of the holiday season, especially for last‑minute gifting.
Example: in the U.S. it’s become a “last big push” before shipping deadlines.
10+ Effective Green Monday WhatsApp Message Templates
Boost your Green Monday sales with these easy-to-use WhatsApp templates designed for eCommerce businesses.
1. Friendly Reminder + Green Monday Deal
2. Low Stock + Discount Reminder
3. Cart Recovery + Gift Incentive
4. Personalized Discount
5. Cross-Sell for Gift Buyers
6. Green Monday BOGO Bundle
Why Green Monday Could Be a Game‑Changer for You?
Because by the time Green Monday arrives:
- Some customers have already shopped earlier and are now hunting for last‑minute deals.
- Many feel shipping deadlines looming — so they’re ready to buy rather than just browse.
- Your communications (WhatsApp + chat + cart recovery) can convert the “maybe later” into “buy now”.
It offers an additional spike beyond typical big‑sale days — meaning extra incremental revenue rather than just shifting future purchases.
Messaging Tips for Cart Recovery during Green Monday
- Personalise: Use customer name, mention the product(s) they viewed or left in cart.
- Urgency + clarity: “Only 6 hours left”, “Last day for guaranteed Christmas delivery”, “Free shipping ends midnight”.
- Focus on benefit: Why should the customer act now? “Get it in time for Xmas”, “Gift‑wrapped ready”, “Exclusive one‑day offer”.
- Easy action: Include direct cart link/button, simple checkout flow, minimal clicks.
- Support & trust: Provide quick link to chat/support if they have questions, reassure (returns, delivery).
- Segmented offers: Different messages for those who’ve abandoned carts vs. those who only browsed vs. existing loyal customers.
Also check out: WhatsApp Message Templates for Teacher's Day
Conclusion
If you’re managing an e‑commerce store (especially via Shopify) and using tools like Chatix to engage customers via WhatsApp and cart recovery, Green Monday is a strategic opportunity you don’t want to miss. With the right preparation, messaging and urgency, you can turn last‑minute gift‑shoppers into loyal customers, while also boosting your conversion metrics.
Now is the time to plan your campaign, design your messages, and get your tech ready. When the clock strikes that second Monday of December, your store will be primed — and your customers will appreciate that you made their holiday gifting easy and stress‑free.
Ready to run your Green Monday campaign? Contact us or check out how Chatix can help you automate WhatsApp messages, recover carts and drive your holiday conversions with our whatsapp template library.
