Day Wise
Diwali WhatsApp Message Templates for Business and Customers
A Diwali offer message on WhatsApp reaches customers in the days when they decide what to buy and where to buy it. Diwali falls on Sunday, November 8, 2026, and Dhanteras arrives two days earlier, on Friday, November 6.
Marketing messages sent through the WhatsApp Business API (Application Programming Interface) need an approved template, and approval can take 24 to 48 working hours. Stores that apply late send their offers after most of the festive buying has already happened.
This page gives you offer messages, greetings, and invitations you can copy, with Hindi and Gujarati versions. It also covers how each message is billed, when to send it, and how to send to a long list without risking your WhatsApp number.
The best Diwali offer message names the customer, states one clear offer, and gives one link or code. Send it as an approved marketing template to customers who opted in, with one offer before Dhanteras and one greeting on Diwali morning. The deciding factor is timing, because templates need approval before they can send.
Which Diwali Offer Message for Customers Works Best?
The best offer message gives one clear benefit, one deadline, and one way to act, and each of the nine templates below follows that rule.
Replace each numbered placeholder with the customer’s name, your store name, and your offer details when you create the template. Use fresh codes for 2026 instead of last year’s, and keep the wording plain so the template is not rejected as over-promotional.
1. Festive Sale Kickoff
Use this when the main festive sale opens.
Pro Tip: Add an end date or a countdown to create urgency.
2. Loyal Customer Early Access
Use this to reward repeat buyers before the public sale.
Pro Tip: Open the sale to this group a few hours before the public launch.
3. Gift Card
Use this when you sell gift cards or vouchers.
Pro Tip: Pair it with an image that shows the gift card options.
4. New Arrivals
Use this for a new festive collection.
Pro Tip: Send it with product images or a catalog link to raise clicks.
5. Free Shipping
Use this to reduce abandoned carts during the sale.
Pro Tip: Say clearly that the offer is for a limited time.
6. Combo offer
Use this for bundles.
Pro Tip: Name the exact products in the bundle.
7. Feedback coupon
Use this after a purchase to collect a review.
Pro Tip: Add a short personal thank-you line before the coupon.
8. Dhanteras Offer
Use this on the morning of Dhanteras.
Pro Tip: Send it in the morning, when customers plan their purchases.
9. Last-Day Reminder
Use this on the final day of the offer.
Pro Tip: Send it only to customers who clicked or replied earlier.
Tailor the offer to your product. The same structure works for any category. Swap in the product, the discount, and the deadline.
10. Festive Lighting
11. Sweets and Gift Boxes
12. Festive Clothing
Put the shopping link in a button, not in the message body. Each template ends with an opt-out line, which keeps the list clean and protects your number.
What Diwali WhatsApp Message Should You Send?
Send a short greeting that names the customer, thanks them, wishes their family well, and signs off with your business name.
Offers suit retail customers, while business clients, dealers, and staff prefer a greeting on its own. Ask a native speaker to check the Hindi and Gujarati wording before you submit it. Add a one-tap reply button so customers can answer easily, because every reply opens a conversation your team can continue.
1. Customer Thank-you
2. Short Wish
3. Business Clients, Shubh Labh
4. Dealers and Distributors
5. Staff
6. Hinglish
7. Hindi
8. Gujarati
How Do You Invite Customers on Diwali WhatsApp?
A Diwali invitation message gives the date, time, place, and one reason to come, and asks for a simple reply.
Use the first two templates for customers and the last two for clients and partners. Send them two to three days before the event.
1. Festive Preview at your Store
2. Early Access to an Online Sale
3. Lakshmi and Chopda Pujan for Clients
4. Client Get-Together
For other occasions, use the invitation message for event templates.
When Should You Send Diwali WhatsApp Messages?
Send offers in the week before Dhanteras and a greeting on Diwali morning, then follow with order updates and the post-festival messages.
| When | What to send |
|---|---|
| Until November 3 | Apply for the API, write and submit templates, clean your opt-in list |
| November 1 to 5 | Offer teaser or gift guide to engaged customers |
| November 6, Dhanteras, morning | Dhanteras wish and offer |
| November 8, Diwali, morning | Greeting to customers, clients, and staff |
| November 9 to 11 | Order updates, delay notices, Gujarati New Year (November 10) and Bhai Dooj (November 11) messages |
| November 14, Labh Panchami | Shop reopening message for traders who restart that day |
Diwali offers, greetings, and invitations are marketing messages. Send them only to customers who opted in, and keep the opt-out line on every template. Order updates, such as a delivery delay notice, are billed at a lower rate, so send those separately.
Dates follow Drik Panchang for New Delhi, and some panchangs differ by a day for Gujarati New Year and Bhai Dooj. Bhai Dooj has its own set in the Bhai Dooj WhatsApp message templates.
After the festive week, the same setup carries into Black Friday WhatsApp message templates and the WhatsApp templates for winter season.
How Do You Send Diwali Offers at Scale?
Sending Diwali offers to a long list needs the WhatsApp Business API, approved templates, and a list of opted-in contacts.
- Collect opt-ins through website forms, a checkout tick box, an in-store QR code, or a chat the customer started.
- Send to your most engaged customers first and the rest a few hours later, instead of blasting everyone at once.
Chatix covers the Shopify side of this. The Premium plan includes the API, scheduled broadcasts, automated abandoned checkout recovery, and COD verification, while the Advanced plan sends the same kinds of messages by hand from WhatsApp Web or the desktop app.
A full Diwali flow on Shopify can run in this order:
- Before the sale: a scheduled broadcast announces the offer.
- During the sale: abandoned checkout reminders bring back unfinished carts, and COD confirmation checks cash on delivery orders. For reminder wording, see the WhatsApp abandoned cart message templates.
- After the order: order confirmation and shipping messages carry tracking details from the Shopify order.
- After delivery: a follow-up after purchase can carry the feedback coupon, with up to three follow-ups at delays you set.
All four steps run automatically on Premium.
The WhatsApp abandoned cart recovery guide for Shopify and the WhatsApp Business API guide for Shopify cover the setup.
Which Diwali Promotion Ideas Work on WhatsApp?
Eight ideas cover most Diwali promotions on WhatsApp, and each fits one of the offer templates above.
- Countdown reminder: tell customers how many hours remain on the sale.
- Early access: open the sale a day early for loyal customers.
- Gift guide: send a short list of gift ideas by budget, with product links.
- Festive bundle: offer a set of products at a combined price.
- Free shipping window: remove delivery charges for a few days.
- Thank-you coupon: give repeat customers a coupon with their greeting.
- Referral reward: offer a discount to customers who bring a friend.
- Last-day reminder: message people who clicked but did not buy.
Pick two or three ideas instead of running all eight, because a customer who receives too many offers in festival week is more likely to block your number.
More ideas for other festivals and sales are in the WhatsApp offer message templates.
Final Thoughts
A Diwali message earns its cost only if it arrives before the buying decision, so approval time matters more than wording.
Pick one offer, one greeting, and one invitation, write them in the languages your customers use, and send each to opted-in contacts at the times above.
Chatix covers the automated side for Shopify stores on its Premium plan, and current plans and rates are on its Shopify listing.
FAQs
What Makes a Good Diwali Offer Message?
A good Diwali offer message names the customer, states one offer, and gives one link. Keep it under about 60 words, add a deadline such as midnight on Diwali, and end with an opt-out line. Send it only to customers who agreed to receive marketing messages.
Can You Send Diwali Messages Without the API?
Yes, but only for small lists and sent by hand. The WhatsApp Business app and personal WhatsApp limit broadcast lists to 256 contacts, and recipients must have saved your number. The Business API sends approved templates to any opted-in contact, which is what a larger Diwali campaign needs.
When Should You Send Diwali Offers?
Send offers in the week before Dhanteras and a greeting on Diwali morning. Dhanteras is November 6 and Diwali is November 8, 2026. Mornings work better than the evening of Diwali, when customers are busy with puja and a message is easy to ignore.
How Do You Invite Customers to Diwali Events?
Send a short invitation that gives the date, time, place, and one reason to come. Ask customers to reply YES, and send it two to three days before the event. Keep the message to plain details, because invitations that read like adverts are easier to ignore.
